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Monthly Archives: July 2010

Why ‘what don’t you want?’ is the most important question

July 27, 2010 – 11:52 am

I was chatting to a nice chap at a networking do the other night, explaining that part of my work is copywriting for a wide range of clients – from designers and recruiters to churches and charities. He asked me how I know what to write for each client. And without a second’s thought I [...]

By Sue Keogh | Tagged | Comments (0)

Kristin Hersh: Crooked. An album, a book, a beautiful thing.

July 17, 2010 – 4:57 pm

It’s an album! No, it’s a book! Whatever it is, it’s so lovely I almost regret looking inside because I’ve left fingerprint marks all over the place. The book features lyrics for each song accompanied by a personal essay from Kristin herself. Elegant, intimate close-ups of flowers by photographer Lisa Fletcher burst out from nearly [...]

By Sue Keogh | Tagged , , , | Comments (2)

Five things The Times can learn from the new-look BBC News website

July 14, 2010 – 9:17 am

Oh dear, the second post criticising The Times in two weeks. I’ll never get a job at News International now. Oh well. The BBC News website relaunched today and it looks great. Now, you could argue that they have a far bigger budget and more time to play with than The Times, let alone the [...]

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Behind the paywall: The Times they are a-boring

July 2, 2010 – 12:24 pm

So I’ve paid my pound for a month’s subscription to the Times website, more out of curiosity really then being a loyal reader. I very rarely read a printed copy but do generally like their web content and was keen to see how they were going to make it sparkle now people are paying directly [...]

By Sue Keogh | Tagged , , , | Comments (3)

Interview: Discover Sookio’s Secrets to Writing for the Web

July 2, 2010 – 11:10 am

I did an interview earlier this week with personal branding expert Jorgen Sundberg about the subjects I covered at Social Media Marketing 2010 – like writing great titles, getting tweets retweeted and other general web wordy wisdom! Read the interview

By Sue Keogh | Tagged , , | Comments (0)