Sookio Ltd is teaming up with London digital agency cScape to run the Toshiba viral video competition We Love Stories 2011. We’re advising on site content and writing the copy, writing the blog and finding guest bloggers from the digital and film sectors, and running the Facebook, Twitter and YouTube channel.
After a successful inaugural year with the National Film and Television School (NFTS) in Beaconsfield the competition is now open to students at HFF in Munich, RITS in Belgium and the National Film School in Lodz as well as anyone else who wants to enter. After the submissions deadline on 17th January 2011 six finalists will be chosen; they will be given a budget to produce their film and will be in the running for the €5000 prize.
We love working on this project – here’s three reasons why:
It’s quality content
If you take a look at the 2010 Finalists page you’ll get an idea of the calibre of entries. These people are all up-and-coming directors – hugely creative and hard-working people with a talent for seeing things from a new perspective.
Toshiba’s ad campaigns themselves are known for pushing boundaries of film-making (see Space Chair for example) and they hope that students will do the same.
The team at cScape have worked to produce a great-looking, user-friendly website which represents the Toshiba brand while
Because the emphasis is on producing a viral video a big part of the judging process is looking at how much buzz the submissions generate. The submissions are uploaded to social sites such as Scribd, YouTube and Flickr then grouped together on a page on the We Love Stories site. Then it’s up to the contestants to get as many tweets, Facebook Likes and social shares on any other platform as they can.
Unlike phone voting it doesn’t cost anyone anything. And it makes the whole contest feel more democratic than just having three judges sat in a room discussing who should win – everyone gets a say.
It’s working with good people
Toshiba are passionate about making this a success and nurturing young talent. cScape have an outstanding track record in their work for major brands including Microsoft, Sony, Aviva and Barclays. And the students I met at the briefing session at the NFTS were all highly-creative, enthusiastic and eager to get involved. We can’t wait to see what they come up with.