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Tag Archives: copywriting

In the spotlight: Sue Keogh

November 26, 2012 – 3:35 pm

‘I’d like to think that after five series of Mad Men, the title of “copywriter” has an elevated status, but I’m probably imagining it!’

Read the Professional Copywriters’ Network’s interview with Sue Keogh, in the member spotlight this week.

By Sue Keogh | Comments (0)

My copywriting toolkit. What’s in yours?

July 2, 2012 – 4:19 pm

It’s really handy to have a few reliable guides to spelling, grammar and good copywriting to hand. Here’s what’s on my desk – how about you?

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Hold it right there! Ten things to consider before publishing on social media

November 4, 2011 – 12:03 pm

Isn’t it great the way it’s so easy to update your business page on Facebook, post a tweet or publish a new blog post? Yes! Isn’t it great that this leads us to make errors that make us look unprofessional? No! Here’s a handy checklist of things to consider before you click Post, Send or Update.

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Atenttion! Is this the world’s worst error message?

March 23, 2011 – 10:16 am

Why copywriters are essential at every stage of the design process.

By Sue Keogh | Comments (0)

The London Long Copy Challenge, or five things I’ve learned about copywriting for the Underground

November 17, 2010 – 12:12 pm

Our entry into the 2010 London Long Copy Challenge made the shortlist of 24 out of 500 entries from ad agencies all over London.

Find out what we learned from being part of the competition.

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Oh, Dr. Oetker, there really is no need for this in September

September 11, 2010 – 9:17 pm

Print ad in The Guardian, 11th September 2010

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Unslightly Staines removed, from £25

August 10, 2010 – 8:47 am

Flyer from local carpet and upholstery cleaners revealing a long-held grudge against Ali G’s hometown.

By Sue Keogh | Also tagged | Comments (1)

Why ‘what don’t you want?’ is the most important question

July 27, 2010 – 11:52 am

I was chatting to a nice chap at a networking do the other night, explaining that part of my work is copywriting for a wide range of clients – from designers and recruiters to churches and charities. He asked me how I know what to write for each client. And without a second’s thought I [...]

By Sue Keogh | Comments (0)

Interview: Discover Sookio’s Secrets to Writing for the Web

July 2, 2010 – 11:10 am

I did an interview earlier this week with personal branding expert Jorgen Sundberg about the subjects I covered at Social Media Marketing 2010 – like writing great titles, getting tweets retweeted and other general web wordy wisdom! Read the interview

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Turn marketing theories into good copywriting practice

June 18, 2010 – 11:34 am

Had a really great day at Social Media Marketing 2010 yesterday. Learned lots, met so many interesting people and best of all, I had a really positive response to my presentation on Tweets That Travel. It’s now available on SlideShare for anyone to view. Big thanks to Influence People for inviting me and putting on [...]

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