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Tag Archives: cosmetics

Writing the science bit

March 2, 2010 – 3:07 pm

It takes a particular talent to write copy for the cosmetics industry, spending all day writing utter nonsense. L’Oreal are especially good at this, being able to print “Beautyomics: The molecular proof of beauty” without blushing. Or putting out that famous ad with Jennifer Aniston saying, ‘Pay attention, here comes the science bit’ before unleashing [...]

By Sue Keogh | Also tagged | Comments (0)

It’s 2010. Let’s all black | Up

February 23, 2010 – 5:00 pm

Thanks to Debenhams for giving me a big belly laugh this afternoon with their mailshot promoting the number one French cosmetic brand now available in their stores, black | Up. It doesn’t say much about the folk who work in marketing that they could miss such a glaring cultural reference as this. To a white [...]

By Sue Keogh | Also tagged , , | Comments (0)