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Tag Archives: headlines

What HuffPo UK teaches us about writing headlines

July 6, 2011 – 11:22 am

On the day that the Huffington Post launches its UK edition, we give tips on making their unenticing titles more clickable, more shareable and, well, a bit more British.

By Sue Keogh | Also tagged , , , , | Comments (0)

Are you writing content for humans?

May 18, 2010 – 9:43 am

I’m delighted to have been invited along by Murray Newlands to speak at Europe’s leading social media event, the Social Media Marketing Conference, which will focus on the latest campaigns, techniques and theories for achieving viral marketing success. I’ll be chatting about Writing Content for Humans, a subject close to my heart! SEO is so [...]

By Sue Keogh | Also tagged , , , | Comments (1)

Back of the net! Three tips for writing about football

March 9, 2010 – 4:01 pm

Writing about football has got harder since the internet came along. None of this casually perfecting the copy over a post-match pint, safe in the knowledge that the subs will polish it up before its inclusion in tomorrow’s back pages. Today’s football writers have to produce a 1000 word match report within minutes of the [...]

By Sue Keogh | Also tagged , , | Comments (2)