Writing about football has got harder since the internet came along. None of this casually perfecting the copy over a post-match pint, safe in the knowledge that the subs will polish it up before its inclusion in tomorrow’s back pages. Today’s football writers have to produce a 1000 word match report within minutes of the [...]
The Guardian’s four-page spread on Ten Rules For Writing Fiction at the weekend was hugely enjoyable. Margaret Atwood said, ‘Take something to write on. Paper is good.’ Roddy Doyle said do keep a thesaurus – but in the shed where you can’t get at it easily. And Will Self finished on something rude which I [...]
Lots of people can write for the web. But not everyone does it well and poor copy on your site can be off-putting to new customers. Here’s some easy ways to make your content clearer, more attractive and more easily found by your target audience.
