Posts in strategy
How to get more (quality) followers on Instagram

Looking to boost your follower numbers on Instagram? For this to be effective for your overall business goals, you'll need to ensure you're reaching the right people. Our Content Manager, Beth, explains how.

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Facebook Zero: Coping with the upcoming News Feed changes

Facebook has made yet another big change to its algorithm, dubbed 'Facebook Zero', in a bid to keep people interested in the platform. Our Digital Strategist, Deepa explains how your business can prepare for the impending changes. 

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Stop right there! 9 things businesses shouldn't share on social media

When it comes to social media, there's often a lot more at stake than people may realise. Just one bad post could damage your brand's reputation significantly, which in turn could cost you business.

Our Digital Marketing Assistant, Beth, outlines some of the main 'don'ts' when using social media for your business.

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On a budget? Free and low-cost marketing tools for small businesses

Want to boost your marketing activity without breaking the bank? Our Digital Strategist, Deepa, has dug out some of the best digital marketing tools which won't strain your budget.

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Rewriting Ryanair: when crisis hits, is your web content up to the job?

Your website is a crucial element in good crisis management. It's where you can share helpful, accurate information and show concern for the people affected. Unless you're Ryanair and have announced a second wave of flight cancellations which will hit 400,000 passengers.

But what's wrong with their approach, exactly - and how could they make it more effective?

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Six surprising things Love Island has taught us about brand personality (and why you shouldn't be a Jonny)

Love Island is currently causing a stir across the nation, with more and more folk becoming hooked on the ITV2 show and its unmissable relationship drama.

But what can brands learn from the programme?

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GDPR: Get on top of data protection reform (and avoid a €20m fine)

Do you manage your customers' data? Perhaps you sell online or have a large database of people who you contact using email marketing. You need to know about GDPR!

Read our guide to this important data protection reform and find out what steps your business should take to be fully compliant before the new rules comes into force in 2018.

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