But how will it end? The power of goodbye in your content, design and customer relationships

But how will it end? The power of goodbye in your content, design and customer relationships

Inspired by Joe Macleod's thought-provoking talk on the importance of endings at Camp Digital 2018, we look at how this relates to your web content and customer relationships.

How can you create a meaningful goodbye that means people might actually come back?

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My Sookio work experience diary: Hack days, pwnage and job envy

My Sookio work experience diary: Hack days, pwnage and job envy

Moving to bigger premises has meant that we can now offer the occasional bout of work experience.

Our first victim was Giovanna Pierce, who, after 18 years in telecoms, was looking to make the move to marketing. Find out what she learned about digital marketing during her time at Sookio...

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Students! It's time to make your online presence sparkle

Students! It's time to make your online presence sparkle

Sue was invited by Anglia Ruskin University to talk to students about how they can inject a little sparkle into their online presence - and attract the attention of potential employers.

Read up on the tips she shared as part of their Springboard event.

 

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How to write blog titles: The only guide you need to read

How to write blog titles: The only guide you need to read

Ever feel like your blog traffic could use a boost? In most cases, the solution is right at the top of the page. Let’s talk titles, and break down six easy ways to draw visitors into your world.

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Scrub up your content strategy with lessons from Lush

Scrub up your content strategy with lessons from Lush

Appealing to customers’ senses through all kinds of mediums across multiple platforms, Lush’s content strategy is a diverse yet harmonious mix of perfection. So what can we learn from it?

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Website under the weather? Get a prescription from the UX Doctor

Website under the weather? Get a prescription from the UX Doctor

How do people feel when they interact with your website or app? Is it a positive, seamless experience where they come away with all the information (or purchases) they need? Or do they find your tone of voice unwelcoming and the cluttered content difficult to navigate?

We spoke to Dom Reed, Founder of UX Doctor, to find out how good content is crucial in creating a positive experience for your users.

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Six surprising things Love Island has taught us about brand personality (and why you shouldn't be a Jonny)

Six surprising things Love Island has taught us about brand personality (and why you shouldn't be a Jonny)

Love Island is currently causing a stir across the nation, with more and more folk becoming hooked on the ITV2 show and its unmissable relationship drama.

But what can brands learn from the programme?

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Three years in the life of a copywriter

Three years in the life of a copywriter

…Crikey. I only popped in for a cup of tea and a chat, suddenly it’s 2017 and I’ve been punching keyboards at Sookio for the last three years. As the agency’s ninth birthday rolls around, I figured I’d tap out some thoughts on where we’ve come from, where we’re going, and what I’ve picked up on the way.

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Trolls, unicorns and oysters: The daily encounters of a Digital Marketer

Trolls, unicorns and oysters: The daily encounters of a Digital Marketer

Doesn’t time fly when you’re having fun?!

Our Digital Marketing Assistant, Beth Daniel, joined the Sookio team in February. What has she learned in her first three months in an award-winning digital marketing agency?

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Sue smashes London Marathon goal with #RunDMSue digital marketing workshops

Sue smashes London Marathon goal with #RunDMSue digital marketing workshops

Our Director, Sue Keogh, ran the 2017 London Marathon to raise money for the Arthur Rank Hospice Charity. She smashed her fundraising target, and wants to say thanks to the #RunDMSue crew and everyone who gave their support. 26.2 miles is a long way to run...

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