Why are machines useless at understanding context? Why are visuals essential to good communication with humans? Why is Buzz Aldrin planning a settlement on Mars? We went to Silicon Beach's London event to find out. 

What do pro wrestling and content strategy have in common? Quite a lot, it turns out, so our chief copywriter Rory Stobo shares his tips on how content marketers can learn from the demanding physical art form and wrestle their content strategy into shape.

This month we headed to Digital iQ, a thought-provoking marketing conference featuring the Eastern region’s top creatives, agencies and brands. What were our highlights?

Have you tried out Stories, Galleries and Boomerang yet? Instagram has brought in lots of new features recently to help you get even more creative with your content.

Beth Daniel, our new addition to the Sookio team, takes a look at these new updates and explores how your business can make the most of them.

To keep up with the ever-evolving standards of digital content, good design is absolutely essential when attempting to bring content to life and connect with your audience.

Discover the different ways you can use design to complement and enhance your digital content.

We're whale-y pleased to be (hump)backing the Bouygues UK e-Luminate Festival for the second year running, sponsoring a killer light display that will be porpoisely projected next to the whale skeleton hanging outside the University Museum of Zoology.

For larger organisations, particularly those who are very public facing, like retail, telecoms, software and the public sector, social listening gives you an incredible opportunity to get essential, unfiltered feedback from the people using your product or service.

Dan Spicer, former Head of Social Marketing and Community, EMEA, at Hootsuite, explains more about what social listening means and the three key ways it can benefit your business.

As a creative agency in Cambridge, creating digital content for clients in a wide range of sectors, trust is the foundation of everything we do. We like to think we make a compelling case for investing it in us.

Our Director, Sue Keogh, was invited onto Cambridge TV's Business Focus show to share essential tips on digital marketing. 

She talks to presenter Alina Trabbatoni about how she founded Sookio, and offers advice to businesses of all shapes and sizes about creating quality content and using digital marketing effectively to connect with target customers.

Have you ever wondered why product descriptions talk to you like you're a child? We blame Innocent. 

As a gold winner at the Cambridgeshire Digital Awards, we've been entered into the inaugural, public-voted Digital Awards Champions.

We're up against the other winners in the category 'Website: Marketing and Creative' in Essex, Hertfordshire, Kent, Milton Keynes and Surrey. The winners will be announced at the BFI on 9 February 2017.

So don't delay, please vote for us today! 

The problem with marketers is that by the time they get half decent at their job, they're out of the age bracket of people they're trying to sell to. Are brands clear on how to market to younger audiences?

Cassie Fidler outlines the approach they should take to ensure a fruitful relationship.