On the expert panel for October's Sookio Masterclass on social media will be Dan Spicer, Head of Community for social media management system Hootsuite.
'So. How do you fit it all in?' will shine a light on the nuts and bolts of social media. Just how do you find time to devote to maintaining a meaningful presence online when you're also running your business and keeping customers happy?
With deep knowledge and experience of tools like Hootsuite, designed to make maintaining social channels even easier, he's sure to have a bunch of great advice to share.
About Dan Spicer
Dan heads up the EMEA community team at Hootsuite - the world's most widely used social relationship platform allowing businesses and organisations to collaboratively execute social media strategies across multiple social networks from one secure, web-based and mobile dashboard.
With over 9 million users worldwide, Dan has experience in growing and nurturing communities, executing social strategies and delivering social media success across multiple languages.
If 2012 was the year of the 'fan' (organisations trying to land grab as many followers as possible), 2013 was the year of engagement (how many times did you try to work out your engagement rate - interactions as a percentage of your fan base?) then 2014/15 is the year of advocacy - targeting niche communities around specific interests and adding value (inspire, educate, entertain) to those communities through your brand, product and/or service.
Having the ability to connect with others human-to-human when it comes to social media is the best way to develop a link between your brand and its supporters (read: customers).
Dan will be joining to share insights and best practices on how Hootsuite has grown from zero marketing budget to over 6 million fans on social media, 9 million users worldwide and a social presence in 30 countries in EMEA.
He was previously Head of Social at an independent UK digital agency leading social strategy and activation for a number of global brands. You can find his daily musings on Twitter.
6pm to 9pm, 21st October 2014
The Cambridge Brew House
1 King Street
Cambridge CB1 1LH
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