In the age of video, what's holding you back?
It's too expensive! It's too difficult! I won't see a return on my money!
Our video producer, Colin, dispels some myths and explains why video content offers such a great opportunity to tell your customers who you are and what you offer.
Video has landed, with hundreds of videos now uploaded to YouTube, Vimeo, Facebook and other channels every minute. Globally, video will represent 79% of all internet traffic by 2018. Video engages, emotes and excites, it's an effective platform for informing your customers about who you are and what you offer.
Despite the overwhelming growth in video marketing, many companies still fail to invest their budget in video for a number of reasons. Those we spoke to cite various reasons as to why they haven’t made the leap into video marketing. The fact is that most of the reasons or excuses we hear are myths. Let's walk through some of these misunderstandings about using video and shed some light on the most common untruths.
But video is too expensive!
Creating a successful online video from scratch involves lots of different elements all coming together - writing, storyboarding, shooting, editing, marketing and so on. But you don't need to have a Hollywood budget to get a video looking like a Hollywood movie.
The industry has moved on; equipment is cheaper, crew are multi-skilled and, of course, the internet has disrupted everything. The entry price for video is way, way lower than it used to be.
If you’re concerned about spending tens of thousands of pounds on production and promotion, rest assured that’s not necessary. We have a streamlined video production process, making it possible for you to produce video content to suit your needs and your budget.
When calculating budgets, think about how much you paid for your website. Or how much you pay for traditional marketing or time spent managing multiple social media channels. You’ll be pleasantly surprised about how far your budget can go with online video and how much return you get from a product that works 24/7 to a global audience.
No budget but want to start using video? Why not shoot something on your mobile phone. Experiment, play around, find stories, and see what your audience likes.
But video is too complex and time consuming!
Professional-looking video that gets shared and liked has been created with time and care. Anything that stands out and helps differentiate you is worth investing in and video is no different.
We take the time to understand your business, your marketing goals and your audience. We peel back layers of complexity to get to the core of your messaging and keep it simple.
We have a structured approach, common techniques to work from and professionals on hand to guide you through the journey. If you're stuck for ideas or not sure how to bring it all to life visually, our writing team will do that for you.
If you're worried about how you will come across on camera, we’ll coach you to give a performance you’re proud of.
If you're unsure of what style or tone to adopt we’ll work through examples of content you like and help you lock down a style that fits your brand.
But video doesn't give me a return on investment!
The ROI that comes from good video production is one of the strongest of any marketing tool. Successful video content comes from having a goal, knowing your audience and using the medium creatively. When those things come together you get a real impact - your audience understands more about your products and services, you see an increase in traffic to and more time spent on your site, more leads and talking points from videos your customers have enjoyed, increase in trust and brand awareness.
Online video gives you lots of useful insight from viewing data - how many people viewed your video, when and where they viewed it, for how long, who shared it and, of course, lots of comments and feedback to interact with. YouTube is the world's second largest search engine and Facebook users are watching 1 billion videos per day!
No one will see or find my video
Many businesses believe that no one will find, let alone watch their online videos. This belief stems from organisations that put a lot of effort into making their video but not into marketing it. We help you optimize all these aspects and work with you to promote and distribute your video to the correct channels.
With solid content concepts, a compelling script and calls to action, combined with skilled filming, editing, and distribution, your video marketing should receive traffic the minute it’s posted and that traffic will grow over time.
Much of the apprehension that exists around video production and marketing is unfounded. In the right hands video marketing is a powerful tool, integrating video into your marketing budget is perhaps the smartest thing you can do for your business this year.
Talk to us now about how we can create attention-grabbing and highly shareable video content for your business.