The panel for July's social media masterclass on the use of images and video on social media continues to expand and diversify! We're pleased to announce the addition of Neil McClarty from local games developers Jagex to our expert panel.
With over 480 employees, Jagex is the UK's biggest independent developers and publishers of online games, based in the St John's Innovation Centre right here in Cambridgeshire.
They're responsible for the development of, among other projects, Runescape, the world's largest free MMORPG (that's Massively Multiplayer Online Role Playing Game, for the uninitiated).
As Marketing Director for Runescape, Neil knows a trick or two when it comes to promotion online. "Social media gives your business a ‘face’," he says, "and it’s important that you are as ‘human’ as possible, offering transparency, making every person within the community feel unique, and (probably most importantly) a bit of fun.
"The popularity of video and other visual platforms is growing exponentially and have become the cornerstone of our social media outreach."
About Neil McClarty
Neil has worked at Jagex since 2008 and is the Marketing Director for RuneScape, one of the World’s largest free-to-play online games.
With over 230 million registered players over its 13 year history, Neil and his team manage one of the largest communities in the world.
Once described as the perfect right-hand man if there was ever a zombie outbreak, Neil comes with a wealth of knowledge on the importance of social media and the impact video is having on this in recent years.
When not at work you can find Neil usually planning his next trip to Glastonbury or planning out his England’s World Cup squad for 2022 before which he will have received the inevitable call from the F.A.
How to talk on social media
6pm to 9pm, Tuesday 29th July
Cambridge Brew House
1 King St
Cambridge CB1 1LH