Sarah Pettegree of Bray's Cottage joins Sookio Masterclass panel

We're not usually ones to get pie-eyed in the Sookio office, but that policy is getting tested with the announcement the next Masterclass guest for our event 'So. How do you fit it all in?' We're pleased to welcome Sarah Pettegree of pork pie maestros, Bray's Cottage.

With a proven record on social media as well as with a fully hands-on business, Sarah has a wealth of knowledge and practical tips for those looking to balance a social media presence with the demands of their brand.

When we dreamed up the idea of these masterclass events, bringing social media wisdom to people who want to use it to grow their business - but may not have a huge budget to play with - Sarah was one of the first people we thought of. So it's a particular pleasure to be able to welcome her to the line-up.

About Sarah Pettegree

Sarah runs Bray’s Cottage Pork Pies from converted flint barns overlooking the North Norfolk coast between Cley and Blakeney. Their produce is sold nationwide through independent farm shops, delis and pubs.

She’s found herself in a lot of exciting places courtesy of the pies, including dangling 100ft up above Docklands at sunset, being served tiramisu pie with parsley and tarragon custard by Heston Blumenthal (delicious, she tells us). The pork pies are almost as unique as Heston and have featured quirky and very tasty ingredients such as wild garlic, truffle and quails egg... Not all in the same pie, though.

How Bray's Cottage use social media

Bray’s Cottage have been named as one of the top 100 social brands in a line-up that included Dell, Innocent and Marmite.  

Although Sarah uses Google+, Pinterest, Instagram and Facebook for the pies she works mostly with Twitter and finds the fast, chatty medium works best for her friendly, humorous style. She feels that for a small business an affordable but effective PR and sales method is invaluable, and it humanises the Bray’s Cottage brand.

She says: “I look on Twitter as much more than a mechanism to drive sales (although it certainly does that), it’s a way of finding mutual support for small, isolated businesses and keeps your profile high amongst influencers such as journalists. It’s even a good recruiting tool. I’ve made genuine real life friends and get such a lot of fun from it.”