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Featured posts
AI and copywriting: Do androids dream up eclectic tweets?
What does the rise of artificial intelligence (AI) mean for the creative industry? Our Chief Copywriter travels back from the future to save humanity.
Can graphic design (and copywriting) save your life?
Reflections on communications in healthcare, as Sue visits the Wellcome Collection’s new exhibition and thinks back to personal experiences on the cancer ward. How crucial is good design and careful copy in showing empathy, explaining complex concepts, and simply making people feel better?
What happened when Sookio went to Copy Cabana?
Copy Cabana 2017! We been there! Learnings! Findings! We got those! Find out what happened when we sent our Chief Copywriter to join his tribe at the hottest party of the summer and celebrate the life linguistic.
Rewriting Ryanair: when crisis hits, is your web content up to the job?
Your website is a crucial element in good crisis management. It's where you can share helpful, accurate information and show concern for the people affected. Unless you're Ryanair and have announced a second wave of flight cancellations which will hit 400,000 passengers.
But what's wrong with their approach, exactly - and how could they make it more effective?
Five hidden reasons your blog is (probably) failing
Finished writing your next hit blog post? You sure about that? There are all sorts of not-so-optional extras which you can easily include to fill your writing with quick wins and get more blog traffic.
Allow us to explain…
We're on the move! Take a peek at the new Sookio HQ
With renovations in full swing and the move date just around the corner, we're delighted to announce that we're bringing a new creative hub to the heart of Cambridge!
Website under the weather? Get a prescription from the UX Doctor
How do people feel when they interact with your website or app? Is it a positive, seamless experience where they come away with all the information (or purchases) they need? Or do they find your tone of voice unwelcoming and the cluttered content difficult to navigate?
We spoke to Dom Reed, Founder of UX Doctor, to find out how good content is crucial in creating a positive experience for your users.
Three years in the life of a copywriter
…Crikey. I only popped in for a cup of tea and a chat, suddenly it’s 2017 and I’ve been punching keyboards at Sookio for the last three years. As the agency’s ninth birthday rolls around, I figured I’d tap out some thoughts on where we’ve come from, where we’re going, and what I’ve picked up on the way.
What can pro wrestling teach us about content strategy?
What do pro wrestling and content strategy have in common? Quite a lot, it turns out, so our chief copywriter Rory Stobo shares his tips on how content marketers can learn from the demanding physical art form and wrestle their content strategy into shape.
What is it about copywriting on packaging nowadays?
Have you ever wondered why product descriptions talk to you like you're a child? We blame Innocent.
Communication for startups: From complex thinking to clear messaging
If you're an early stage company looking to capture the attention of investors and buyers, it's essential to get your message across with clarity from day one.
Guess what - we've got some tips to help you do just that!
Making boring content interesting: From blasé to blazing
Our Chief Copywriter, Rory, explores how to make your writing amaze and astound the audience even when the subject is... less than thrilling.