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copywriting, social media, news, web content Giovanna Pierce copywriting, social media, news, web content Giovanna Pierce

My Sookio work experience diary: Hack days, pwnage and job envy

Moving to bigger premises has meant that we can now offer the occasional bout of work experience.

Our first victim was Giovanna Pierce, who, after 18 years in telecoms, was looking to make the move to marketing. Find out what she learned about digital marketing during her time at Sookio...

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copywriting, strategy Sue Keogh copywriting, strategy Sue Keogh

Rewriting Ryanair: when crisis hits, is your web content up to the job?

Your website is a crucial element in good crisis management. It's where you can share helpful, accurate information and show concern for the people affected. Unless you're Ryanair and have announced a second wave of flight cancellations which will hit 400,000 passengers.

But what's wrong with their approach, exactly - and how could they make it more effective?

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copywriting, web content, design Sue Keogh copywriting, web content, design Sue Keogh

Website under the weather? Get a prescription from the UX Doctor

How do people feel when they interact with your website or app? Is it a positive, seamless experience where they come away with all the information (or purchases) they need? Or do they find your tone of voice unwelcoming and the cluttered content difficult to navigate?

We spoke to Dom Reed, Founder of UX Doctor, to find out how good content is crucial in creating a positive experience for your users.

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