Aabelard Aprons

The client

Aabelard is a the brainchild of Philippa Hayward, designer of this range of luxury artisan aprons made to stand the test of time.

The project

We've been part of the project since the early days, on through the big launch, and beyond!

Social media: We established the Instagram (above), Pinterest, Facebook and Twitter pages, and are working hard to shout about the new brand to build strong relationships with customers from day one.

Philippa is one of those people with a natural eye for what will work visually. It's just a dream when a client sends you a zip file of images which 'might' work on Instagram, and then you open it up and they're the most bold, colourful, striking set of pictures which will work perfectly on the platform.

Copywriting: We wrote the initial copy for the website, ready for the founder to add her own personal touches. We've focused on getting a clear, friendly tone of voice, coupled with informative, persuasive, and SEO-friendly product descriptions.

Content support: We've liaised with Philippa and the always excellent Rubber Cheese - who have designed and built the website - to develop the right content. We also helped set up photoshoots with Philippa's real-life models and wrote the text to accompany the beautiful images shot by Michael J Sim.

Packaging design: We worked with Philippa to develop eye-catching packaging, featuring the strong aubergine sleeve and bold flash of tangerine when you open the box. We also created postcards, swing tags and business cards.

The outcome

We're delighted to be part of what's set to become another British business success story. Masterchef winners are tweeting about these aprons - and buying them too!