Drinkaware is an independent trust working to combat alcohol misuse and promote responsible drinking in the UK.
We developed copy for the Drinkaware: Track and Calculate Units App for iOS, along with accompanying promotional material including posters, wallet cards and the App Store itself.
Sticking to a clear style guide, we produced copy that was encouraging and supportive (rather than preachy!), in-keeping with the ethos of the client.
An app which received glowing reviews, praised for its clarity. Impartial information is presented sensitively and leads users to realistically re-think their approach to alcohol.