The Internet Watch Foundation (IWF), brings together governments, law enforcement and the online community to find, report and remove child sexual abuse images and videos on the internet.
Giving each country its own Portal allows the citizens of that country to directly and anonymously report abusive material hosted in that territory to the IWF for quick removal.
We were asked to create a media kit containing the mix of assets needed for the IWF to promote the Portal in each new territory.
To support the IWF's international Portal launch, Sookio provided:
- Press releases announcing the launch of the portal and including key quotes
- Web copy
- Button and icon designs, with hover-over functionality
- Poster designs
- Social media posts, to help people promote the Portal themselves
- Updated PowerPoint presentation
- Brand messaging guidance