JLL logo

The client

JLL (formerly Jones Lang LaSalle)
EMEA Retail and Hotels & Hospitality

The projects

We've been working with JLL on a variety of projects.

EMEA Retail microsite

Working with ClerksWell, the digital agency who were behind the redesign of the website and Jones Lang LaSalle themselves, we produced whole-site copy around the concept of 'retail intelligence' for the EMEA Retail microsite.

We conducted face-to-face interviews with the key stakeholders to really get behind the structure of the company and the messages they wanted to get across - that Jones Lang LaSalle ensures its clients stay ahead in the fast-moving world of retail. 

See the ClerksWell case study on Jones Lang LaSalle

MAPIC and MIPIM invitations

JLL MAPIC invitation

We worked with JLL's design team to create a series of invitations to promote their Food in Fashion event at the MAPIC international retail property market show in Cannes. 

The showstopping event saw JLL's Retail team put on an evening that was a bit different to the usual property event; models wore dresses made from fruits and sweet wrappers, waistcoats of crisp packets, pasta kilts, and there was even a black and white dress made from plastic knives and forks.

Our series of invitations aimed to whet the appetites of Jones Lang LaSalle's clients and give them all the information they needed so they could get the date firmly fixed in the diary. As you can read in the Food in Fashion blog, the evening was a roaring success.

The JLL European Capital Markets Dinner during MIPIM was also held in Cannes. Again, we used the best techniques in copywriting for invitations to ensure we built up plenty of interest ahead of the event and attendance levels were high.

Case studies

A series of case studies prepared for a coffee table-style book ahead of the International Hotel Investment Forum in Berlin.

Hotel Investment Outlook 2017 and 2018

We wrote the copy and advised on presentation for JLL Hotels & Hospitality's flagship annual investment reports. Using Turtl to present the information gave us a great opportunity to bring it to life - why have lots of stuffy paragraphs of text when you can have lots of dynamic pages that you can flick through on-screen?

HIO 2017 JLL