About the client
The plumber of creative block. The world's most stolen magazine.
Lürzer's Archive is the bible for the advertising industry, showcasing the finest campaigns in print, TV and digital in a bi-monthly magazine and through its website.
Since 1985 it has been showcasing the best work from creatives around the world and is a fantastic resource for anyone working in advertising and related disciplines such as photography, design, illustration and fashion.
We worked with Lürzer's Archive for three years, producing high-quality web content and managing the social channels.
We produced daily features on the latest trends in film, photography and digital, the hottest campaigns, and the creatives who are really making a mark.
We presented new submissions sent to Lürzer’s from agencies around the world, highlighted creative geniuses in the Profile section and picked out the latest blogs, trailers and videos for the Inspiration section.
We also managed eight social media channels, building upon Lürzer’s Archive already sizeable following on Facebook and Twitter, posting creative news and about the latest trends in advertising, including the spots which are really causing a buzz.
Once we took over, the numbers went up and up.
Facebook grew from 13k followers to 70k, completely organically, through highly visual content that has an impressive reach.
Website traffic grew too, as we increased brand awareness and encouraged engagement with professionals and leading figures in the advertising industry, bringing new subscribers to the website and generating long-term brand loyalty.
Coverage of Cannes Lions each year brought a 30% spike in traffic, through our insider insights, in-depth features and social media posts.
Oh, and not forgetting the Lürzer’s Archive website.
On the blog