The client

InsightAsia is a Southeast Asian market research firm with offices in:

  • Vietnam
  • Thailand
  • Philippines
  • Malaysia
  • Indonesia
  • China
  • Singapore.

Working with household names like Michelin, McDonald's and Facebook, they deliver rigorous market research backed up by a combination of pioneering digital tools and trusted local knowledge.

The project

We're helping InsightAsia showcase their finger on the regional pulse with engaging, fresh content. We're also making sure this content gets seen via targeted email marketing.

What we're doing

A website revamp from Sookio gave InsightAsia more immediate visual impact and a clearer, more direct message. We also introduced a gallery to display photos of Southeast Asian life, collected via their 3Sixty mobile research app.

The InsightAsia blog puts the spotlight on interesting cultural trends you may not know about. We're also showing off their range of pioneering digital market research tools and the great results they bring.

Regular email marketing communications focus their subscriber base's attention on key content and keep InsightAsia in the minds of clients across the region.

Over on LinkedIn, we're sharing not just InsightAsia's own great content but also a range of stories relevant to Southeast Asian culture and business in order to promote an opinion-led dialogue on current events.

The outcome

A fully revamped online presence to complement their cutting-edge digital tools. Rising engagement through promotion of carefully crafted content, leading potential clients to pick up the phone and offer more work to InsightAsia.

We embarked on our digital strategy in Asia with some scepticism and zero experience. Six months in we are delighted with the role Sookio has played helping us define digital objectives and scope out a strategy.

Moreover, they have developed some cracking content which has directly resulted in new business briefs and client leads.
— Claire Koch, Founder