University of Cambridge

Being based in Cambridge, UK, means we are fortunate to be close to one of the most prestigious universities in the world.

We have worked with the University in several different capacities, including training in writing for the web, copywriting for College websites, and ongoing communications support.

We have also worked with related organisations such as Cambridge University Press and Cambridge Phenomenon.

University of Cambridge communications team

The University has something like 1600 different online channels, with around 400 people from various colleges and departments keeping them updated.

After a handful of individual enquiries about training in writing for the web and social media, we approached the University communications team to see if we could offer a training session which lots of people could attend and which would help ensure consistency in their online communications.

Attended by members of staff from various faculties, departments and Colleges, the initial workshops were so popular we ran them six times, training over 150 people in total.

Containing best practice examples from the education sector and interactive challenges, the sessions generated a lot of positive feedback.

We were also delighted to have Barney Brown and Fred Lewsey from the comms team as guests on the panel at our first ever Sookio Masterclass, talking about the University's use of social media.

Centre for Science and Policy (CSaP)

CSaP promotes links between academia and policy making, offering policy fellowships and running high-profile events with influential thinkers from government and industry.

We support their communications activities with guidance on website content, social media and email marketing, and we are also offering guidance throughout their website redesign process.

Cambridge Enterprise

This is the department that builds a bridge between academia and business, helping academics to commercialise their inventions and research, and creating opportunities for businesses to benefit from the world-class expertise of University of Cambridge academics.

We worked with Cambridge digital agency Onespacemedia to write the copy for the website when it was relaunched in 2012. This involved stripping back the original copy and talking to key stakeholders to make sure that they were getting their message across with clarity.

Downing College, Cambridge

We are working in partnership with Contra to write the copy for their redesigned website. With around 200 pages which need to be edited and merged, it's a sizeable job and we're looking forward to seeing the finished result.

Jesus College, Cambridge

The team at Jesus were the lucky winners of an hour's free social media consultancy after one of our Sookio Masterclass events!

Cambridge Phenomenon

We worked on the campaign to promote 'Cambridge Phenomenon: 50 years of innovation and enterprise', a book published in 2012 to celebrate the incredible growth of the Cambridge tech cluster and its links with academia.

Along with producing content for the website, we ran the social media channels and offered input into the best ways to market the book.

Cambridge University Press

Our director Sue Keogh was invited to be part of a Google Hangout offering advice to authors at Cambridge University Press on how best to use social media.

She was invited back a few months later to share tips with the internal marketing teams.

University of Cambridge Museums and Botanic Garden

The University has eight museums plus the Botanic Garden, staffed by full-timers, volunteers and academics.

After redesigning their blog in order to bring all these people together to share their experiences and work at the museums, University of Cambridge Museums (UCM) called upon Sookio to help transform their content strategy.

Through a series of brainstorming sessions and training workshops, we worked with UCM to develop website sections with titles which effectively divided up the blog content.

We also created easy-to-follow blogging templates, enabling museum workers from all areas to write about their work at UCM. We ran workshops for the teams to help boost their confidence in writing for the new-look blog.

The outcome? See UCM’s redesigned blog for yourself.

We have also worked separately with the Botanic Garden to develop a content strategy and user survey ahead of their website redesign.

Sookio’s training sessions were really well tailored for our staff. The use of relevant examples and actionable ideas is helping us improve our content already.
— Barney Brown, Head of Digital Communications, University of Cambridge