Toshiba Europe viral video campaign

The client

Toshiba Europe

The project

Toshiba We Love Stories saw students across Europe compete to produce a viral video for Toshiba. 

We were approached by London digital agency ClerksWell to work on the project after the success of the Tweets That Travel presentation at Social Media Marketing 2010. This knowledge of viral content was an essential part of making We Love Stories a success.

Working closely with Toshiba Europe and students from four film schools across Europe, we wrote the web copy and maintained the website content including the blog, Facebook, Twitter and the YouTube channel.

The project culminated with an awards presentation at the National Film and Television School in Beaconsfield, UK, hosted by celebrated film producer and co-founder of Virgin, Nik Powell.

The outcome

A highly engaging, year-long campaign across multiple channels and global regions, which met Toshiba's brief by emphasising their commitment to leading innovation.

In pictures