Our work with Yahoo! UK and BT Yahoo!

The client

Leading global portal and search engine.  

The project

Producing news and entertainment content for the Yahoo! UK homepage and for their BT Yahoo! portal.

Creating eye-catching promos directing users around the diverse wealth of content Yahoo had on offer, like the latest music videos, movie premieres or news on Britney Spears shaving her head.

Fast and accurate coverage of newsworthy events including the 2006 World Cup, the Oscars, the death of Saddam Hussein and the London bombings., for which we won particular praise. 

We also prepared larger sections such a 'festive calendar' promoting shopping, lifestyle and financial content, and helped produce the Yahoo! Security Centre section. Plus research and competitive analysis.   

The outcome

Attention-grabbing content which introduced users to the content on offer around the site.

In pictures 

A pleasure to work with – great writers with bags of creative flair who are diligent and efficient to boot.
— Editor in chief, Yahoo! Europe
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