Strategy and consultancy

We develop clear, achievable web and social media strategy, giving you the ammo you need to attract new customers and encourage loyalty among your existing audience.

With ongoing analysis and reporting, we demonstrate your return on investment in digital marketing and advise you on where best to allocate your resources.

We work with clients across many different sectors – from Toshiba, the University of Cambridge, Drinkaware and Government Digital Services, to businesses in design, technology, healthcare, the arts and education.

This means we always keep abreast of the latest trends in digital, social and marketing, offering tailor-made strategies to help you reach your goals.

Consultancy for in-house marketing teams

For clients who prefer to look after their digital content in-house, we offer a consultancy approach, giving you the expertise of a senior strategist without the overhead of a full-time salary.

We offer support to digital marketing teams to keep them up to date with the latest tools and techniques, helping them produce effective digital content and continually improve.

  • Social media listening
  • Long-term strategy and guidelines
  • Training and mentoring
  • Content planning for multiple platforms
  • Reporting and analysis
  • Content audits
  • A fresh perspective from specialists in digital content

Strategy as part of your ongoing content creation package

We create high-quality, original content like website copy, blog posts, infographics, video and social media updates.

If you outsource your content creation to us, we recommend starting the project with an in-depth strategy session.

From day one we’ll be clear about objectives, the content plan and how we measure success. Regular follow-up sessions and reports keep the strategy on track.

Our simple four-step approach to strategy

Kick-off. Let’s meet and talk about the brief, share information and help us understand your ambitions for the brand, audience and the market.

Review. A study of your online activity, analysing data to shape the strategy. We audit your social media channels, web copy, competitor activity and marketing techniques, and highlight opportunities for raising awareness, achieving growth and generating leads.

Define. Cementing all this information into key truths about your brand. Who are you, who are you talking to and which channels offer the most results?

Activate! A clear timeline for the months ahead, outlining key milestones and how you can reach them. It’s a cyclical process where we catch up at regular intervals to talk about the challenges you have faced and further refine the strategy for growth.

Your next steps

To find out how you can benefit from expert strategy and consultancy from Sookio, please get in touch or fill in the form on the right. 

Need help with your content strategy?

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What they say

Sookio developed content that drove traffic to the website and generated revenue.
— Commercial Director, Online, Magic FM
Crucially, Sookio spent time understanding our business focus and what editorially would well work for us and how that could be best expressed on our site. Quite simply, thank you Sookio.
— Joe Marshall, National Centre for Universities and Business

On the blog