Watch: Communicating with character for business and brands
In our latest Facebook Live stream, we’re breaking down tone of voice and brand character with communications coach and friend of Sookio, Jon Torrens.
Everyone talks about their ‘brand persona,’ their ‘character’ or ‘tone of voice.’ But how do you actually get it right? How do you pin down the way your organisation comes across and, more importantly, how do you translate that into daily business?
We called up former comedian, games developer, and now communications coach, Jon Torrens, for another Sookio Facebook Live.
In this session we explore:
How to find your brand’s character
The importance of authenticity
What sectors benefit most from a strong tone of voice
How and when to capture your business’ personality
Building character into your daily operations
Using tone of voice in marketing
Deciding when it’s time for a rebrand
We’ve helped all kinds of businesses find their voice online, let’s talk about yours. Contact Sookio for some world-class content strategy.
