Marketing Strategy

Align your communications with your commercial objectives

 

Marketing is evolving so fast it’s hard to keep up! Maybe you have a marketing strategy in place, but are you confident it’s up to the challenge of changing trends and can adapt to new opportunities on the horizon?

This service is for C-Suite executives and senior leadership teams. Startups, scaleups and SMEs craving clear direction

Goal: Get an external perspective from someone who can untangle the communications threads of your organisation and develop a cohesive strategy to amplify your message, engage your target audience and support business growth

  • Keep pace with sector shifts, new technologies, and changing expectations

  • Develop consistent messaging across channels and tailor your communications to varied audiences

  • Align marketing activity with commercial objectives

Discover

  • Pinpoint your challenges, goals and competitors

  • One-to-one interviews with team members and stakeholders

  • Audit of your marketing channels, messaging and assets

  • Competitor analysis

Deliver

  • Comprehensive strategy, presented in person with our Strategy Suite of documents

  • Visual messaging frameworks and content pillars

  • Roadmap with timelines, KPIs, and who’s doing what

Delight

  • Ongoing consultancy for effective implementation, as needed

  • Regular brainstorming to explore new opportunities.

  • Training and workshops to ensure lasting impact

  • Monthly reporting to track KPIs

With over 25 years in communications, our senior strategist Sue Keogh led Sookio as a multi-award-winning digital marketing agency before transforming it into a marketing consultancy.

A Fellow of the Chartered Institute of Marketing, she has overseen strategic projects with multiple divisions of the University of Cambridge and organisations in healthcare, life sciences, technology and the public sector.

She’s known for her plain-talking, practical style and commitment to accessible, high-quality content in line with ever-changing industry trends and tools.

A collaborative, hands-on approach that values your team’s input

Clear, jargon-free recommendations you can act on straight away

Discretion, sensitivity, and a commitment to regulatory compliance

Transparent process, visual frameworks and measurable results

We’ll bring an external perspective to your marketing activity, giving you fresh insights, strategic knowledge and analytical skills you don’t have in-house.

  • Communications strategy

  • Social media strategy

  • Content marketing strategy

  • Digital marketing strategy

  • Public engagement strategy

  • Podcast marketing strategy

What’s in your Strategy Suite?

  • Audit and analysis of your marketing channels

  • Insights from team and stakeholder interviews

  • AI-powered audience personas and customer insights

  • Content pillars. Your core topics, visualised

  • Messaging framework

  • In-depth strategy: Vision and mission, tactics for success, timeline of activity and KPIs to track

Case studies

Trinity College, Cambridge

Student engagement communications strategy to streamline activity and support wellbeing at this prestigious University of Cambridge College.

Read the case study

Beacon charity

Podcast marketing strategy to help this UK rare disease strategy ensure their compelling podcast, Rarely Heard, was widely heard.

Read the case study

Oval Medical Technologies

Medtech strategy to target key decision-makers in global pharma organisations through LinkedIn and video campaigns

Read the case study

  • Working with Sookio is always a pleasure!

    So energised, so passionate and so knowledgeable, which leads to extremely successful projects and strong working relationships. The quality of the work delivered is always to the highest standard, driven by knowledge, the data and the target audiences.

    Community Development Officer, Huntingdonshire District Council

  • Crucially, Sookio spent time understanding our business focus...

    …and what editorially would well work for us and how that could be best expressed on our site. Quite simply, thank you Sookio.

    Chief Executive, National Centre for Universities and Business

  • Their advice focused on how to best communicate with our audience

    It helped us to reach fundraisers, patients and researchers even more effectively.

    CEO, AKU Society

  • The external perspective we needed

    The advice and numerous suggestions in how best to attract those visiting our website and how to get their attention has been really effective.

    CEO, Photography consultancy

  • She immediately understood our business need...

    …and greatly helped us start our journey on social media platforms. Starting by developing our strategy and guiding us all the way through staff training, implementation and monitoring. Her approach was professional but what struck me was how passionate she was to support us and how much fun and energy she brought to it.

    Managing Director, Cambridge Econometrics