Future thinking: 25 things we learned at Silicon Beached

Future thinking: 25 things we learned at Silicon Beached

Why are machines useless at understanding context? Why are visuals essential to good communication with humans? Why is Buzz Aldrin planning a settlement on Mars? We went to Silicon Beach's London event to find out. 

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So, what's new with Instagram?

So, what's new with Instagram?

Have you tried out Stories, Galleries and Boomerang yet? Instagram has brought in lots of new features recently to help you get even more creative with your content.

Beth Daniel, our new addition to the Sookio team, takes a look at these new updates and explores how your business can make the most of them.

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5 ways design can enhance your digital content

5 ways design can enhance your digital content

To keep up with the ever-evolving standards of digital content, good design is absolutely essential when attempting to bring content to life and connect with your audience.

Discover the different ways you can use design to complement and enhance your digital content.

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Could your business benefit from social listening?

Could your business benefit from social listening?

For larger organisations, particularly those who are very public facing, like retail, telecoms, software and the public sector, social listening gives you an incredible opportunity to get essential, unfiltered feedback from the people using your product or service.

Dan Spicer, former Head of Social Marketing and Community, EMEA, at Hootsuite, explains more about what social listening means and the three key ways it can benefit your business.

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Watch: We talk digital marketing with Business Focus

Watch: We talk digital marketing with Business Focus

Our Director, Sue Keogh, was invited onto Cambridge TV's Business Focus show to share essential tips on digital marketing. 

She talks to presenter Alina Trabbatoni about how she founded Sookio, and offers advice to businesses of all shapes and sizes about creating quality content and using digital marketing effectively to connect with target customers.

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Vote for us in the Digital Awards Champions 2017!

Vote for us in the Digital Awards Champions 2017!

As a gold winner at the Cambridgeshire Digital Awards, we've been entered into the inaugural, public-voted Digital Awards Champions.

We're up against the other winners in the category 'Website: Marketing and Creative' in Essex, Hertfordshire, Kent, Milton Keynes and Surrey. The winners will be announced at the BFI on 9 February 2017.

So don't delay, please vote for us today! 

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The rules of engagement: Do brands know how to market to younger audiences?

The rules of engagement: Do brands know how to market to younger audiences?

The problem with marketers is that by the time they get half decent at their job, they're out of the age bracket of people they're trying to sell to. Are brands clear on how to market to younger audiences?

Cassie Fidler outlines the approach they should take to ensure a fruitful relationship.

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“Just make it pop!” How to give a designer (useful) feedback

“Just make it pop!” How to give a designer (useful) feedback

You’ve given the designer the brief...you’ve nervously awaited the first draft. As you open it up, you realise that it doesn’t quite match the vision you had in your mind’s eye. But how do you explain this vision so that you both fully understand what needs to change?

We asked Monika, from the Sookio design team, to give us some tips on giving constructive feedback.

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