Stop right there! 9 things businesses shouldn't share on social media

Stop right there! 9 things businesses shouldn't share on social media

When it comes to social media, there's often a lot more at stake than people may realise. Just one bad post could damage your brand's reputation significantly, which in turn could cost you business.

Our Digital Marketing Assistant, Beth, outlines some of the main 'don'ts' when it comes to using social media for your business.

Read More

Animating your ads? Break free from boring briefs!

Animating your ads? Break free from boring briefs!

To make your animation stand out, you need to think differently - that much is obvious.

But how do you maintain that brave impulse through a risk-averse process that is designed to fit your work into a pre-existing mould? Animation Director Alex Mallinson is here to inspire courage.

Read More

How to write blog titles: The only guide you need to read

How to write blog titles: The only guide you need to read

Ever feel like your blog traffic could use a boost? In most cases, the solution is right at the top of the page. Let’s talk titles, and break down six easy ways to draw visitors into your world.

Read More

Scrub up your content strategy with lessons from Lush

Scrub up your content strategy with lessons from Lush

Appealing to customers’ senses through all kinds of mediums across multiple platforms, Lush’s content strategy is a diverse yet harmonious mix of perfection. So what can we learn from it?

Read More

Can graphic design (and copywriting) save your life?

Can graphic design (and copywriting) save your life?

Reflections on communications in healthcare, as Sue visits the Wellcome Collection’s new exhibition and thinks back to personal experiences on the cancer ward. How crucial is good design and careful copy in showing empathy, explaining complex concepts, and simply making people feel better?

Read More

What happened when Sookio went to Copy Cabana?

What happened when Sookio went to Copy Cabana?

Copy Cabana 2017! We been there! Learnings! Findings! We got those! Find out what happened when we sent our Chief Copywriter to join his tribe at the hottest party of the summer and celebrate the life linguistic.

Read More

Rewriting Ryanair: when crisis hits, is your web content up to the job?

Rewriting Ryanair: when crisis hits, is your web content up to the job?

Your website is a crucial element in good crisis management. It's where you can share helpful, accurate information and show concern for the people affected. Unless you're Ryanair and have announced a second wave of flight cancellations which will hit 400,000 passengers.

But what's wrong with their approach, exactly - and how could they make it more effective?

Read More

Website under the weather? Get a prescription from the UX Doctor

Website under the weather? Get a prescription from the UX Doctor

How do people feel when they interact with your website or app? Is it a positive, seamless experience where they come away with all the information (or purchases) they need? Or do they find your tone of voice unwelcoming and the cluttered content difficult to navigate?

We spoke to Dom Reed, Founder of UX Doctor, to find out how good content is crucial in creating a positive experience for your users.

Read More

How to make more sales with Instagram

How to make more sales with Instagram

With a third of Instagrammers acting on an Instagram advert, brands are able to reach customers and make more sales like never before.

So what can your business do to take advantage of this?

Read More