Appealing to customers’ senses through all kinds of mediums across multiple platforms, Lush’s content strategy is a diverse yet harmonious mix of perfection. So what can we learn from it?Read More
Reflections on communications in healthcare, as Sue visits the Wellcome Collection’s new exhibition and thinks back to personal experiences on the cancer ward. How crucial is good design and careful copy in showing empathy, explaining complex concepts, and simply making people feel better?Read More
Copy Cabana 2017! We been there! Learnings! Findings! We got those! Find out what happened when we sent our Chief Copywriter to join his tribe at the hottest party of the summer and celebrate the life linguistic.Read More
Your website is a crucial element in good crisis management. It's where you can share helpful, accurate information and show concern for the people affected. Unless you're Ryanair and have announced a second wave of flight cancellations which will hit 400,000 passengers.
But what's wrong with their approach, exactly - and how could they make it more effective?Read More
Finished writing your next hit blog post? You sure about that? There are all sorts of not-so-optional extras which you can easily include to fill your writing with quick wins and get more blog traffic.
Allow us to explain…Read More
How do people feel when they interact with your website or app? Is it a positive, seamless experience where they come away with all the information (or purchases) they need? Or do they find your tone of voice unwelcoming and the cluttered content difficult to navigate?
We spoke to Dom Reed, Founder of UX Doctor, to find out how good content is crucial in creating a positive experience for your users.Read More
Let’s face it, we all love a GIF. Despite being around for 30 years now, these snappy, moving images are more popular than ever in the social media world.
So could they be the GIF that keeps on giving when it comes to social media communications?Read More
Creating a successful branded business video that people enjoy and want to share isn’t easy.
But with some grounding in the basic production process from our handy infographic, your video content will be clocking up the views and likes in no time!Read More
We have differing opinions of LinkedIn in the Sookio office. Some of us see it working brilliantly for our B2B clients, whereas Chief Copywriter Rory Stobo is what you could call a non-believer.
But is he starting to see the LinkedIn light?Read More
As a Sage Business Expert, Sue regularly offers tips and advice to the Sage business community on digital marketing. This week she was at their London HQ in the Shard to offer essential social media tips for small businesses, all broadcasted via Facebook Live. Take a look!Read More
Love Island is currently causing a stir across the nation, with more and more folk becoming hooked on the ITV2 show and its unmissable relationship drama.
But what can brands learn from the programme?Read More
Do you manage your customers' data? Perhaps you sell online or have a large database of people who you contact using email marketing. You need to know about GDPR!
Read our guide to this important data protection reform and find out what steps your business should take to be fully compliant before the new rules comes into force in 2018.Read More
…Crikey. I only popped in for a cup of tea and a chat, suddenly it’s 2017 and I’ve been punching keyboards at Sookio for the last three years. As the agency’s ninth birthday rolls around, I figured I’d tap out some thoughts on where we’ve come from, where we’re going, and what I’ve picked up on the way.Read More