How to make video an essential part of your marketing strategy

How to make video an essential part of your marketing strategy

With 76% of marketers saying video content has increased sales of their product or service, it’s no wonder the demand for video is growing.

Looking to get started with video marketing? Our Content Manager, Beth, outlines the best ways to build it into your strategy.

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Sookio School is go! Try our first course, Digital Marketing for Events

Sookio School is go! Try our first course, Digital Marketing for Events

Delighted to announce the launch of our new series of bitesize courses, Sookio School. Don't know how we've kept it under wraps for so long, to be honest with you!

Sign up for the first in our series of easy-to-follow online courses, Digital Marketing For Events, and find out how to drive sales, build a community and use common platforms like Eventbrite and Meetup to make your event a success.

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Watch: Talking generosity, grief and gut feeling with Janice B Gordon

Watch: Talking generosity, grief and gut feeling with Janice B Gordon

Our Director Sue Keogh talks to business strategist Janice B Gordon in a special Up, Close and Personal interview for Facebook Live.

Watch their discussion to find out why generosity is good in business, why you should always listen to the gut, and about the powerful lessons that grief can teach us.

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What can [pop culture reference] teach us about better copywriting?

What can [pop culture reference] teach us about better copywriting?

Phwoar! Can you believe that [pop culture reference] is happening? It’s the latest [film/tv show/song/meme] to sweep the internet, and since we’ve got our finger very much on the pulse here at Sookio, we figured it was ripe for some delicious, steamy content!

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Watch: Growing positive communities on Twitter

Watch: Growing positive communities on Twitter

Getting more followers on Twitter is a recurring problem in the platform's competitive climate. The answer? Build strong communities; beacons of positivity in a sea of social media rage.

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Watch: Sookio and Little Dragon join forces for the Cambridge Marketing Meetup

Watch: Sookio and Little Dragon join forces for the Cambridge Marketing Meetup

Did you catch our Director at June's Cambridge Marketing Meetup? Sue teamed up with Colin Ramsay of Little Dragon Films to provide a bevvy of tips for making the most of video for your business. We livestreamed the whole shebang, and you can catch it right here.

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How to get more (quality) followers on Instagram

How to get more (quality) followers on Instagram

Looking to boost your follower numbers on Instagram? For this to be effective for your overall business goals, you'll need to ensure you're reaching the right people. Our Content Manager, Beth, explains how.

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But how will it end? The power of goodbye in your content, design and customer relationships

But how will it end? The power of goodbye in your content, design and customer relationships

Inspired by Joe Macleod's thought-provoking talk on the importance of endings at Camp Digital 2018, we look at how this relates to your web content and customer relationships.

How can you create a meaningful goodbye that means people might actually come back?

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