Can graphic design (and copywriting) save your life?

Can graphic design (and copywriting) save your life?

Reflections on communications in healthcare, as Sue visits the Wellcome Collection’s new exhibition and thinks back to personal experiences on the cancer ward. How crucial is good design and careful copy in showing empathy, explaining complex concepts, and simply making people feel better?

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What happened when Sookio went to Copy Cabana?

What happened when Sookio went to Copy Cabana?

Copy Cabana 2017! We been there! Learnings! Findings! We got those! Find out what happened when we sent our Chief Copywriter to join his tribe at the hottest party of the summer and celebrate the life linguistic.

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Rewriting Ryanair: when crisis hits, is your web content up to the job?

Rewriting Ryanair: when crisis hits, is your web content up to the job?

Your website is a crucial element in good crisis management. It's where you can share helpful, accurate information and show concern for the people affected. Unless you're Ryanair and have announced a second wave of flight cancellations which will hit 400,000 passengers.

But what's wrong with their approach, exactly - and how could they make it more effective?

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Website under the weather? Get a prescription from the UX Doctor

Website under the weather? Get a prescription from the UX Doctor

How do people feel when they interact with your website or app? Is it a positive, seamless experience where they come away with all the information (or purchases) they need? Or do they find your tone of voice unwelcoming and the cluttered content difficult to navigate?

We spoke to Dom Reed, Founder of UX Doctor, to find out how good content is crucial in creating a positive experience for your users.

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How to make more sales with Instagram

How to make more sales with Instagram

With a third of Instagrammers acting on an Instagram advert, brands are able to reach customers and make more sales like never before.

So what can your business do to take advantage of this?

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Infographic: 13 questions to ask when creating a video for your business

Infographic: 13 questions to ask when creating a video for your business

Creating a successful branded business video that people enjoy and want to share isn’t easy.

But with some grounding in the basic production process from our handy infographic, your video content will be clocking up the views and likes in no time!

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How I learned to stop worrying and tolerate LinkedIn

How I learned to stop worrying and tolerate LinkedIn

We have differing opinions of LinkedIn in the Sookio office. Some of us see it working brilliantly for our B2B clients, whereas Chief Copywriter Rory Stobo is what you could call a non-believer.

But is he starting to see the LinkedIn light?

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Watch: Sookio shares social media tips with Sage on Facebook Live

Watch: Sookio shares social media tips with Sage on Facebook Live

As a Sage Business Expert, Sue regularly offers tips and advice to the Sage business community on digital marketing. This week she was at their London HQ in the Shard to offer essential social media tips for small businesses, all broadcasted via Facebook Live. Take a look!

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Six surprising things Love Island has taught us about brand personality (and why you shouldn't be a Jonny)

Six surprising things Love Island has taught us about brand personality (and why you shouldn't be a Jonny)

Love Island is currently causing a stir across the nation, with more and more folk becoming hooked on the ITV2 show and its unmissable relationship drama.

But what can brands learn from the programme?

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GDPR: Get on top of data protection reform (and avoid a €20m fine)

GDPR: Get on top of data protection reform (and avoid a €20m fine)

Do you manage your customers' data? Perhaps you sell online or have a large database of people who you contact using email marketing. You need to know about GDPR!

Read our guide to this important data protection reform and find out what steps your business should take to be fully compliant before the new rules comes into force in 2018.

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Three years in the life of a copywriter

Three years in the life of a copywriter

…Crikey. I only popped in for a cup of tea and a chat, suddenly it’s 2017 and I’ve been punching keyboards at Sookio for the last three years. As the agency’s ninth birthday rolls around, I figured I’d tap out some thoughts on where we’ve come from, where we’re going, and what I’ve picked up on the way.

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Just keep pinning: Why your business should be on Pinterest

Just keep pinning: Why your business should be on Pinterest

If your brand doesn’t have a Pinterest account, could you be missing an opportunity? We think so!

Find out how, done right, Pinterest can be an incredibly powerful platform for raising awareness of your brand and driving traffic to your website.

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