Education

Strategic marketing and communication to attract the most brilliant minds

 

Best-in-class marketing for schools and universities

With our specialist expertise in education marketing, we’ll help you reach prospective students, secure more funding, and showcase your institution.

Based in Cambridge, we work closely with 25+ divisions of the world-class University of Cambridge, and provide higher education consultancy to Yale, Open University, Anglia Ruskin and Judge Business School.

We also offer education marketing consultancy to schools, multi-academy trusts and related education bodies, helping you refine your message, engage prospective students and stakeholders, and make your resources go further.

  • Attract applicants

  • Engage target audiences

  • Refine your message

  • Set out an effective strategy

Your next steps

What do we offer?

Marketing and communications strategy for schools, universities and education bodies, focusing your efforts on the channels and messaging that drive enrolment

Audits to analyse your education marketing activity and the tools, workflow and processes below the surface

Fractional CMO services bringing senior marketing expertise to shape your education marketing strategy

Training in best practice in social media and digital marketing to upskill your team from within

Crisis communications guidance to protect and rebuild your institution's reputation when challenges arise

Stakeholder engagement that strengthens relationships with alumni, industry partners and funding bodies, boosting your reputation and enabling opportunities

Student recruitment strategy to help you reach prospective students with clear messaging to showcase what makes your institution special

Mentoring on university entrepreneurship programmes to share lasting techniques for better communications

Trusted network of content specialists: Design, video, animation, copywriting, social media campaigns – all vetted for education expertise

Who do we work with?

Primary, secondary and sixth form colleges

Eastern Learning Alliance | Print and social media campaigns, graphic design, social media training, strategy, consultancy

CATS Education Group | Messaging guidelines, articles, design, consultancy, video

Independent Schools Association | Social media workshop

Long Road Sixth Form College | Official partner for work experience

Universities and higher education

University of Cambridge | Strategic communications and content creation with 25+ divisions of this world-class University. See the case study, featuring the Cambridge Judge Business School, Trinity College, the Cavendish Laboratory

Anglia Ruskin University | Careers talks and mentoring with the Employability Office

Open University | Internal communications project

City University | Social media training

Yale Center for Economic Growth | Podcast consultancy

Cultural, charitable and publishing partners

University Museums Group | Social media, campaigns, video, design, animation. See the case study

Cambridge University Botanic Garden | Video training, website redesign strategy, copywriting

Cambridge University Press | Social media training, social media webinar for authors

Cambridge Trust | Social media campaigns, live events, video, strategy. See the case study

Engineering Design Trust | SEO

Ogden Trust | Social media support and strategy

West Hub | How to Promote Your Podcast workshop

Business, policy and exam boards

Bennett Institute | Video, creative content, ad campaign, copywriting

Cambridge Assessment | Strategy, training, copywriting, ongoing consultancy, video

Cambridge Centre for Science and Policy (CSaP) | Digital marketing strategy, copywriting

Cambridge Enterprise | Copywriting

Cambridge Judge Business School | Social media updates, copywriting, training, strategy, social media audit, video

Form the Future | Mentoring, speaking at schools about careers in digital marketing

NCUB | Blogging and content consultancy for the National Centre for Universities and Business

Cambridge 105 Radio | The Business of Cambridge: Learning. With Raspberry Pi and startup Blutick.

case studies from the education sector

Training for communications teams at the world-class University of Cambridge

Bringing locals through the doors of the incredible museums on their doorstep

Targeted campaigns to attract the brightest students from across the world

  • Excellent at adapting to our evolving needs

    Working with Sookio was incredibly easy.

    From the first meeting where broad outlines of the project were set out, to a meeting to discuss existing provision, its challenges and our overall aims, to the creation of a bespoke programme of intervention. Sookio were excellent at adapting to our evolving needs, identifying other areas of support and offering targeted support for the wider student communications.

    Head of Academic and Educational Services, Trinity College, Cambridge

  • The use of relevant examples and actionable ideas is helping us improve our content already.

    Sookio’s training sessions were really well tailored for our staff.

    The use of relevant examples and actionable ideas is helping us improve our content already.

    Head of Digital Communications, University of Cambridge

  • Quite simply, thank you Sookio.

    Crucially, Sookio spent time understanding our business focus and what editorially would well work for us and how that could be best expressed on our site.

    Quite simply, thank you Sookio.

    CEO, National Centre for Universities and Business

  • If this was an exhibition review, it would be five stars all day long.

    Sookio has that strange mix of feeling like a safe pair of hands, but also highly likely to take you to exciting places you hadn't considered before. They didn't charge in. They took time to listen to our staff, consider the best approach and utilise their team to get the best results for us.

    If this was an exhibition review, it would be five stars all day long.

    Marketing & Communications Coordinator, University of Cambridge Museums

  • They were always responsive, reliable, and very professional.

    Working with the team at Sookio was a very positive experience. They were always responsive, reliable, and very professional.

    They addressed my requests promptly and with excellent results; the quality of the recordings was of the highest standards, they understood very well how to capture and convey the content of an academic presentation.

    Production was quick, and I found very easy and pleasant working with them. I have no doubts that I would use them again for a similar event.

    Director of the Spanish & Portuguese Section, University of Cambridge

Your next steps

Not sure where to start?

Know exactly what you need?