What do you do, how large is the company, where are you based?
What would you like us to do? What is the overall goal? Who are you targeting?
How many pages of web copy/ brochures/ articles/ blog posts/ press releases/ case studies...
This helps us understand the scale of the project
Who are you trying to reach and what do you know about them? What problem are you helping them solve? What are their pain points?
Who are they? How is your brand different? What do they do better or worse than you? What do you admire about the competition?