Digital copywriting training
Practical workshops in writing for the web
Why book a writing for marketing workshop?
In this course you’ll learn essential copywriting techniques which you can apply across your marketing activity from website content to social media posts, as well pitch decks, proposals and in your sales outreach.
You may already be using AI tools to generate marketing content, but there is an art to making it sound human so your unique tone of voice comes through and you don’t sound the same as the competition!
Drawn from academic research into consumer behaviour and how people read on the web, we have delivered this flagship course to 100s of people over the years, from comms teams at the University of Cambridge, Sony and Hodder & Stoughton, to SMEs and startups in retail, tech and hospitality.
This writing for marketing course gives you a toolkit of versatile persuasive copywriting techniques to engage and convert your target audience.
Delivered in person or online, the sessions are shaped around your particular business goals, challenges and sector. In the afternoon we can spend time focusing on a particular communications challenge for your business, channel or format.
We’ll cover the latest generative AI tools and regulations around GDPR and accessibility, to ensure you’re getting your message out clearly, efficiently, and at the highest standard to maintain your brand reputation.
Best practice examples to illustrate key points
Fun activities so you can put theory into practice
Worksheet to complete during the session and tips sheet to follow
Accountability session to embed skills and confidence
Learning outcomes
In this writing skills workshop you will:
Learn the principles of digital copywriting, and best practice techniques you can apply to all your marketing activity, whatever the format
Get to grips with plain English, layout and accessibility so you stay compliant and create content your users will understand, retain and share
Explore commonsense SEO for Google and ChatGPT, and find out how to improve AI-generated content
Learn over lunch!
Plus, we have a fun, interactive bitesize session designed to be run online which fits into an hour. Sharpen your skills as a team, or a book a one-to-one power hour - just for you.
-
In this bitesize session on writing for the web, you'll learn how to write to persuade.
You'll discover the principles of effective digital copywriting and how to get people to do the thing...you want them to do.
Calls to action that get people clicking.
Subject lines that get them to open your email and click through.
Landing pages that get people over the line!
With fun activities and best practice examples to inspire you, the session will cover:
How do people read on the web? What do they...want?
Cunning conversions
Sexy subject lines
Lovely landing pages
Clever calls to action
Tip-top takeaways
Who's it for? In-house teams and startups who want to learn as a group. Or book a one-to-one power hour, just for you!
-
Essential techniques you can apply across your marketing - from website content, print ads and social media posts - and in your pitch decks, proposals and sales outreach.
This bespoke workshop will feature best practice examples to inspire you and activities built around you and your communications challenges, audiences, and goals.
Taking place in person or online, course will typically cover:
How do people read on the web?
Write for humans; use AI as your assistant
The principles of writing for marketing you can apply... everywhere
The power of good layout in understanding and retaining information
Why is accessibility so important? And how do you do it?
Commonsense SEO for search engines and ChatGPT
Focus on your own comms challenges with activities built around your content and target audience
Wrap-up and next steps
Ahead of the session we ask you to fill in a training brief so we can understand your business, your customers and how the training can support your communications goals.
Follow-up session to review content
PDF tips sheet with links to further reading
How much does it cost?
Full day: £1875 for up to 5, plus £180 per person on top
Half day: £1575 for up to 5, plus £150 per person on top
Plus VAT and any reasonable travel expenses if it takes place outside Cambridgeshire, UK
Who should attend?
In-house comms teams wanting to ensure best practice and a consistent tone of voice across the organisation, and across different marketing formats
Seasoned marketers wanting to refresh their digital copywriting skills
Marketers using AI tools who want to learn copywriting skills to humanise and improve AI-generated content produced by ChatGPT, Claude, Gemini and CoPilot
Founders, B2B professionals and sales people who want to write persuasive copy to engage, convince and convert
Fill in the training brief to tell us your needs.
How to book
Writing for marketing workshop
Who: Bespoke training for in-house teams
Half day programme up to 10 people: £2325
Full day programme up to 10 people: £2975
Got a bigger team? Get in touch for a bespoke proposal
Quarterly programme with 4 sessions booked across the year: 20% discount
Plus VAT and any reasonable travel expenses if outside Cambridgeshire, UK
When: Fill in the training brief and let us know when suits
Lunchtime learning courses
Who: In-house teams, startups, or book a one-to-one power hour just for you!
Location: Online
Duration: 60 minutes
Cost: £99 plus VAT per person
When: Pick a date from our calendar, or let us know what works best:
When: Fill in the training brief to let us know when suits, plus your chosen course:
Effective email communications
Write for web: Convince and convert
Meet the trainer: Sue Keogh
Our Founder Sue Keogh is a specialist in writing for the web, who honed her craft producing content for the BBC, ITV, Yahoo and Aol before setting up Sookio in 2008.
She has trained thousands of people in improving their digital communications, in person, at conferences and through webinars for global organisations. See Sue’s bio in full.
Part of the Government Digital Services team, training editors on the new GOV.UK website, she has run workshops with Sony, the University of Cambridge, Hodder & Stoughton and hundreds of SMEs.
She also hosts Sookio School, our suite of online courses in digital marketing. Sue regularly shares her social media expertise on podcasts, on the radio and at events.
