Digital copywriting training
Practical workshops in writing for the web
Discover the secret to persuasive copywriting on the web
We offer a half-day workshop focusing on writing for the web, or a full-day session to include email marketing, blogging for business and writing for social media.
Full of best practice examples to inspire you, and practical activities for teams or individuals – you’ll come away from our digital copywriting training full of tips and tricks for sharpening up your copy and converting customers.
Boost writing skills across your business
With messaging workshops, tone of voice guidelines and tips sheets to go with the copywriting session, we can ensure the new copy is implemented beautifully across your website and other marketing channels, and kept consistent as new people join the company too.
Meet the trainer
Our Founder Sue Keogh is a specialist in writing for the web, who honed her craft producing content for the BBC, ITV, Yahoo and Aol before setting up Sookio in 2008.
She has trained thousands of people in improving their digital communications, in person, at conferences and through webinars for global organisations. See Sue’s bio in full.
Part of the Government Digital Services team, training editors on the new GOV.UK website, she has run workshops with Sony, the University of Cambridge, Hodder & Stoughton and hundreds of SMEs.
She also hosts Sookio School, our suite of online courses in digital marketing. Sue regularly shares her social media expertise on podcasts, on the radio and at events.
Our two most popular web copywriting courses
1. Writing for the web (half day)
One of our flagship courses! The goal of this session is to boost your skills and give you more confidence in writing for the web.
We look at what makes it different to writing for print, and the simple tricks you can use to make your content easy to read – so your readers are able to understand and retain the information.
There will be lots of best practice examples and activities along the way, for both individuals and groups.
Do let us know about any subject matter, or particular sections of your site you struggle with, and we’ll build activities around this in the session.
Kick-off discussion, with intros and whiteboard discussion about the different audience groups and the different types of content people are writing
How do people read on the web? The difference between reading content in print and online. What do users like? What do they find frustrating? Let’s not forget mobile too. With some quick tips which we’ll expand upon throughout the session
Who are you writing for? Think about your audience and their needs. How can you answer their questions with your content? How will you grab their attention?
What makes a good layout? Creating an intuitive, user-friendly and visually appealing experience through our content.
The importance of plain English. How we can make it easier for users to understand and retain the information. We’ll also cover the basics of SEO and why it’s important for Google to find you.
2. Writing for digital marketing (full day)
This session covers some of the subject matter from Writing for the web, plus:
The principles of writing for marketing: what approaches are effective across different formats?
Focus on blogging for business, from attention-grabbing headlines to clever content.
Focus on email marketing, from subject lines to calls to action.
Writing for social media and creating engaging posts that excite your audience.
Plus lots of brilliant examples from across your sector to illustrate our key points, and group activities so you can put theory into practice during the session.
And we might just give you homework too!
How much does content writing training cost?
We have a simple approach to pricing with all our courses:
Half-day workshop: £1575 for up to five people plus £150 per person on top
Full-day workshop: £1875 for up to five people plus £180 per person on top
Bespoke guidance from the session: £375
ANY EXTRAS?
Plus VAT at standard rates and any reasonable costs for travel.
Due to the prep time that goes into our copywriting courses, the costs are the same for in-person and online delivery.