Brand storytelling

Concepts, content, campaigns - and the contacts
to make it happen

Let’s get your story straight

Who is this for?

Senior leadership frustrated that the message is muddled. Marketing managers looking for content creation and creative direction from trusted specialists.  

Goal: Develop a clear, compelling narrative for your organisation. Bring it to life through content and campaigns that truly engage your audience.

  • A cohesive brand message understood internally, by stakeholders, and in the marketing activity itself

  • Creative concepts that work across content, campaigns, and channels

  • A little black book of trusted suppliers in video, podcasts, design, copywriting, and social media

What story do you want to tell?

How we work together

  1. Define the goals, objectives, and target audiences

  2. Develop the value proposition, messaging and creative direction

  3. Prepare the audits, frameworks, toolkits and content strategy

  4. Need video, podcasts, design, copywriting, animation, or social media management?
    We find the best suppliers, brief them, and manage the project

  5. Implementation and support

Value proposition to define your unique selling points and articulate your organisation's purpose and voice

A cohesive brand message that is understood internally, among stakeholders, and in your marketing activity itself

Communications strategy to deliver key messages to target audiences to achieve your business goals

Brand guidelines, messaging frameworks, comms toolkits to give structure to your story and ensure consistency

Brand naming, taglines, boilerplate and content templates

Creative concepts that work brilliantly across content and campaigns

A little black book of trusted suppliers in video and podcast production, design, copywriting, animation, social media

Upskilling for comms teams in building visibility and writing for marketing to elevate your approach

Let's tell your story

Meet our strategic communications consultant

Sue Keogh spent 10 years with broadcast media giants (BBC, ITV, Bauer) and at large internet portals (Yahoo, AOL, GOV.UK), before founding Sookio in 2008. She’s led a multitude of high-impact multichannel campaigns in education, healthcare and the public sector, with clients including the University of Cambridge, the NHS, and local government.

Her 25+ years of experience producing and marketing content for audio, video, web, and social media means she understands not just what a good story is, but what it takes to produce it well – and the best people to call on to deliver the content.

Host of our Communication Untangled podcast, Sue is a proponent of best practice in communication who can advise on getting the balance right in using AI – while ensuring the voice of your brand always sounds human. Discover Sue’s experience

Case studies

Cavendish Laboratory

Telling the story of the pioneering place of physics

Listen to THIS

Engaging podcasts to communicate healthcare innovation

#ComeOnInCam

Multichannel campaign for University of Cambridge Museums Group

#ThinkLocalHunts

Persuasive video & social media to draw residents to the high street

University of Cambridge

Content creation and campaigns for over 25+ divisions of the University

East of England Cancer Alliance

Messaging framework, comms toolkit‍ and training = consistent brand voice

See the work

  • Better communications are critical in demonstrating our value and telling our story

    The new messaging framework and tagline is helping us to speak as one voice as an organisation and demonstrate our value at a time of real change across the NHS, which is critical in our mission to improve cancer survival outcomes across the region.

    Project Lead, East of England Cancer Alliance

  • Sue asks the questions about your brand you didn't know you needed to answer

    What value are you actually offering? To whom? In a way that's understood?

    We help define your organisational identity; she works at the communications and messaging layer, helping leadership teams build the outward narrative and visibility framework the market can actually hold.

    Majid Islam, Alignment Cubed

  • Clarity, creativity, and a wealth of experience to help refine your digital presence, build engagement, or develop a strong content strategy

    We’re so grateful for the time, knowledge, and experience you shared with us and very proud to have you onboard for this programme. It was very promising to see people and ideas come together in such a collaborative way - thank you for playing such a key role in making that happen.

    Podcast workshops at the West Hub Media Lab, University of Cambridge

  • Working together was seamless. From introduction to project debrief, they went the extra mile

    It was a joy to produce and deliver, and we’re impressed with how the series is performing. If you're looking for someone to collaborate with on a podcast series, seriously consider Sookio.

    Communications & Engagement Manager, THIS Institute

  • A communications genius!

    Sue has this incredible knack of untangling the complexity of the many communications channels, strategies and tactics we all need to master now.

    She brings clarity. This means she not only guides you to a clear strategy and execution plan, but educates you in the process so you understand the reasoning, techniques and potential traps.

    And she's just so human and helpful too. Couldn't be more different from all the BS so many spout on the topic.

    Steve Parks, Convivio