Brand storytelling
Concepts, content, campaigns - and the contacts to make it happen
Let’s get your story straight
Who is this for?
Senior leadership frustrated that the message is muddled. Marketing managers looking for content creation and creative direction from trusted specialists.
Goal: Develop a clear, compelling narrative for your organisation. Bring it to life through content and campaigns that truly engage your audience.
A cohesive brand message understood internally, by stakeholders, and in the marketing activity itself
Creative concepts that work across content, campaigns, and channels
A little black book of trusted suppliers in video, podcasts, design, copywriting, and social media
How we work together
Define the goals, objectives, and target audiences
Develop the value proposition, messaging and creative direction
Prepare the audits, frameworks, toolkits and content strategy
Need video, podcasts, design, copywriting, animation, or social media? We find the best suppliers, brief them, and manage the project
Implementation and support
Brand storytelling packages
Foundations
Popular project-based options:
Ad hoc concept consultancy.
Value proposition, messaging framework and comms toolkit.
Brand refresh – new name, taglines, boilerplate, tone of voice guidelines.
Building visibility workshop. Define a framework for your marketing activity.
Brand messaging for senior leadership teams. Gain clarity and consistency in your brand messaging.
Creative direction
Don't have an expert in social media campaigns, video or podcasts in-house? Work with a content specialist for quality, delivery and results.
Briefing session to discover goals, resources, budget
Concept development and campaign strategy
Sourcing suppliers - setting briefs, deliverables, expectations
Preparation of creative assets
Project management and liaison with in-house team and suppliers
Reporting on progress
Comprehensive
Briefing session with leadership to define your vision and voice
Competitor snapshot
Messaging framework. Content pillars, messages and formats
Value proposition to define your USP, articulate your purpose
Training in social media and best practice in writing for marketing
Communications toolkit with guidelines, templates, taglines
Social media policy and accessibility guidance
Monthly consultancy to embed the approach inside and out
Meet our brand storyteller
Sue Keogh spent 10 years with broadcast media giants (BBC, ITV, Bauer) and at large internet portals (Yahoo, AOL, GOV.UK), before founding Sookio in 2008. She’s led a multitude of high-impact multichannel campaigns in education, healthcare and the public sector, with clients including the University of Cambridge, the NHS, and local government.
Her 25+ years of experience producing and marketing content for audio, video, web, and social media means she understands not just what a good story is, but what it takes to produce it well – and the best people to call on to deliver the content.
Host of our Communication Untangled podcast and member of the Advisory Board of the Anglia Ruskin University Cambridge School of Creative Industries, Sue is a proponent of best practice in communication who can advise on getting the balance right in using AI – while ensuring the voice of your brand always sounds human. Discover Sue’s experience
Case studies
Cavendish Laboratory
Telling the story of the pioneering place of physics
Listen to THIS
Engaging podcasts to communicate healthcare innovation
#ComeOnInCam
Multichannel campaign for University of Cambridge Museums Group
#ThinkLocalHunts
Persuasive video & social media to draw residents to the high street
University of Cambridge
Content creation and campaigns for over 25+ divisions of the University
East of England Cancer Alliance
Messaging framework, comms toolkit and training = consistent brand voice