Brand Messaging workshop
Clarify your message, align teams, and build visibility of the organisation
Everything gets easier when your message is clear
A common frustration among the C-Suite is that the messaging is muddled, both inside the organisation and in the marketing activity itself. These workshops are designed to give your messaging structure so that it becomes consistent across every touchpoint.
You’ll come away having reset the foundations for your communications - all in a clear grid format that is easy to understand, visualise and implement.
Collaborative and interactive, and full of activities to draw out new perspectives, these workshops will help get your story straight, giving clarity to your message and making it easy to amplify. The whole team will develop a shared understanding of the core messages and how to get them out there clearly and consistently.
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We’ll start by sending you a briefing form to capture everything in one place, then build your bespoke session.
Morning: Defining the audience, strategy and channels
Discuss your communications challenges and goals
Snapshot of your sector and the marketing landscape
Your communication style, strength and resources
Who are you trying to reach? Mapping exercise to connect with your audience
Positioning. Create your content pillars, the core themes you refer to throughout your communication
Afternoon: Putting it into practice
How to generate engagement. Best practice across digital content and other formats
Build your messaging framework
Strategic direction. Set a rhythm for building visibility. Who's doing what? What will success look like? Which are the most effective channels?
Wrap-up discussion
Plus:
Worksheet to complete during the session and afterwards
Visual inspiration guide
Follow-up session to sign off the framework together
Location: Preferably in person to enable a really lively discussion, scribbling on whiteboards, rearranging cards, group activities. In an age of hybrid working, people really value the opportunity to get together and see the organisation from a new perspective
How much does it cost?
£2975 plus VAT and any reasonable travel expenses if it takes place outside Cambridgeshire, UK
Workshop outcomes
Define your communication style and strengths, and map this against your audience
Build a messaging framework to act as a foundation for all your marketing activity
Develop a marketing plan, based on organisational goals and resources
How to book
Brand messaging workshop for leadership teams
Location: In person
Duration: Full day
Cost: £2975 plus VAT and any reasonable travel costs if outside Cambridgeshire, UK
Half-day: £2325 plus VAT
The workshop can also be adapted:
Online, if in-person just isn’t possible
Group session for leaders from different businesses
Ready to get your message straight?
Fill in the briefing form and tell us about your challenges and organisational goals
Follow-on services
Meet our communications strategist: Sue Keogh
Sue Keogh is a recognised specialist in brand storytelling, marketing and communications. She spent 10 years with broadcast media giants (BBC, ITV, Bauer) and at large internet portals (Yahoo, AOL, GOV.UK), before founding Sookio in 2008.
She’s led a multitude of high-impact multichannel campaigns in education, healthcare and the public sector, with clients including the University of Cambridge, the NHS, and local government.
A Fellow of the Chartered Institute of Marketing and Enterprise Nation adviser, she speaks at events, hosts our Communication Untangled podcast, and has trained 1000s of people in marketing. See Sue’s bio in full
Who would benefit from a messaging workshop?
For C-Suite leadership teams, having a crystal clear framework behind what you say and how you say it is critical in communicating your brand purpose, vision and mission, and making sure the message out there is in line with what you actually deliver. You might be finding that…
The messaging has drifted over time Mergers, rebrands, changes in leadership, shifting priorities…all these things can result in muddled messaging.
And it’s too cluttered You’ve accumulated products, services, initiatives and stakeholders over time. You’re saying too much, to too many people, all at the same time.
Different departments, different voices Marketing says one thing, sales says another, the website says something else entirely. There’s no shared language, no consistent story.
The new strategy hasn't filtered through to communications The board agreed a new direction but the messaging still reflects where the organisation was three years ago.
New leadership inheriting old communications Your new CEO knows something needs to change but hasn't had the space to step back and work out what.
A marketing team that's been in delivery mode for too long Always executing, never strategising. The framework that once existed has quietly been forgotten.