Digital marketing for schools and universities

Digital marketing for
the education sector

Digital marketing helps you speak to a new generation of prospective students, secure more funding, and showcase your institution at its very best.

Sookio work with some of the most prestigious educators in the world, helping them refine their message and embrace everything that digital has to offer.


Is it time to freshen up your online presence? We craft compelling, SEO-focused text for websites and social media, alongside printed collateral that inspires the next generation to study with you.


Who teaches the teachers? We’ve trained hundreds of people from the University of Cambridge and other world-leading names, getting them up to speed with best practice and which digital marketing channels are right for them.


Bring your school, college, or university to life with eye-catching video content. By 2021, 80% of internet traffic is expected to be video; the time to get ahead of the game is now, with virtual tours, staff and student profiles, or snapshots of campus life.

This is a video we shot for our client Cambridge Trust.

Editorial guidance

Digital marketing is rapidly evolving. Let us help you stay on top of best practice with guidelines to help you nail vital details like tone of voice and consistent style. Acting as a fresh set of eyes, we provide new perspectives on your work.


What is digital marketing without search engine optimisation? In a crowded marketplace, we’ll help you pinpoint the terms students are using to find you, then refocus your site to catch the kind of traffic you’re looking for.


Who are your target audience? Where can you find them and how can you make sure your message is heard? Digital marketing strategy for higher education is critical in reaching the right people, whether students, parents, or prospective donors.



  • University of Cambridge Colleges: Downing, Trinity, Wolfson
  • Anglia Ruskin University
  • Cambridge University Botanic Garden
  • University Museums Group
  • Cambridge Centre for Science and Policy (CSaP)
  • Cambridge Enterprise
  • Cambridge Trust
  • Cambridge University Press
  • Cambridge Assessment
  • The International English Language Testing System (IELTS)
  • Form the Future
  • Services

    • Copywriting
    • Social media
    • Video
    • Training
    • SEO

    Eager to learn more?