Digital marketing for the education sector

 

Best-in-class marketing for schools and universities

With our specialist expertise in education marketing, we’ll help you reach prospective students, secure more funding, and showcase your institution at its very best.

We work with schools, universities and exam boards, helping you refine your message and embrace everything digital tools and platforms have to offer.

Along with targeted campaigns and engaging video content, we’ll upskill your team in digital marketing - so every day’s a school day.

Your next steps

What do we offer?

Strategy: Analysis, strategic planning and monthly support to reach students, parents, or donors.

Copywriting: Compelling, SEO-focused text that inspires the next generation to study with you.

Editorial guidance: Tone of voice guidelines and social media policies to help avoid a crisis.

Training: Upskill your team in writing for the web, social media, video production and more.

Video: Virtual tours, staff profiles, snapshots of campus life

SEO: Keyword research, site audits and SEO copy, coupled with effective Google Ad campaigns.

Social media: Organic and paid campaigns to hit your target audiences, drive traffic and engagement.

Design: Bright, attractive graphic design to bring parents and students through the door

Who do we work with?

Primary, secondary and sixth form colleges

Eastern Learning Alliance | Print and social media campaigns, graphic design, social media training, strategy, consultancy

CATS Education Group | Messaging guidelines, articles, design, consultancy, video

Independent Schools Association | Social media workshop

Universities

University of Cambridge

  • Alumni office | Training and conference talks

  • Digital Communications | Training social media, in email marketing and writing for web

  • Downing College | Copywriting

  • Wolfson College | SEO support

  • School of Humanities | Comms training and strategy

  • Sidney Sussex College | Copywriting training

  • Trinity College | Social media strategy and policy

  • Department of Computer Science and Technology | Video

Anglia Ruskin University | Careers talks and mentoring with the Employability Office

Open University | Internal communications project

City University | Social media training

Cultural, charitable and publishing partners

University Museums Group | Social media workshops, blog strategy, paid campaigns, video, design, animation

Cambridge University Botanic Garden | Video training, website redesign strategy, copywriting

Croucher Foundation | Video

Cambridge University Press | Social media training, social media webinar for authors

Cambridge Trust | Social media campaigns, live events, video, strategy

Engineering Design Trust | SEO

Ogden Trust | Social media support and strategy

Business, policy and exam boards

Bennett Institute | Video, creative content, ad campaign, copywriting

Cambridge Assessment | Strategy, training, copywriting, ongoing consultancy, video

Cambridge Centre for Science and Policy (CSaP) | Digital marketing strategy, copywriting

Cambridge Enterprise | Copywriting

Cambridge Judge Business School | Social media updates, copywriting, training, strategy, social media audit

Form the Future | Mentoring, speaking at schools about careers in digital marketing

NCUB | Blogging and content consultancy for the National Centre for Universities and Business

Cambridge 105 Radio | The Business of Cambridge: Learning. With Raspberry Pi and startup Blutick.

case studies from the education sector

Training for communications teams at the world-class University of Cambridge

Bringing locals through the doors of the incredible museums on their doorstep

Targeted campaigns to attract the brightest students from across the world

  • The use of relevant examples and actionable ideas is helping us improve our content already.

    Sookio’s training sessions were really well tailored for our staff.

    The use of relevant examples and actionable ideas is helping us improve our content already.

    Head of Digital Communications, University of Cambridge

  • Quite simply, thank you Sookio.

    Crucially, Sookio spent time understanding our business focus and what editorially would well work for us and how that could be best expressed on our site.

    Quite simply, thank you Sookio.

    CEO, National Centre for Universities and Business

  • If this was an exhibition review, it would be five stars all day long.

    Sookio has that strange mix of feeling like a safe pair of hands, but also highly likely to take you to exciting places you hadn't considered before. They didn't charge in. They took time to listen to our staff, consider the best approach and utilise their team to get the best results for us.

    If this was an exhibition review, it would be five stars all day long.

    Marketing & Communications Coordinator, University of Cambridge Museums

  • They were always responsive, reliable, and very professional.

    Working with the team at Sookio was a very positive experience. They were always responsive, reliable, and very professional.

    They addressed my requests promptly and with excellent results; the quality of the recordings was of the highest standards, they understood very well how to capture and convey the content of an academic presentation.

    Production was quick, and I found very easy and pleasant working with them. I have no doubts that I would use them again for a similar event.

    Director of the Spanish & Portuguese Section, University of Cambridge

Your next steps

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