Marketing consultancy

Gain clarity in your communications

 

Strategic advice from a communications specialist trusted by the BBC, University of Cambridge, and Government Digital Service.

Bringing an entrepreneurial spirit and enthusiasm for best practice in marketing and digital to every project we work on together.

Strategic marketing consultancy is for C-Suite and senior leadership teams. Founders and entrepreneurs. Leaders of ambitious programmes, events and initiatives.

Goal: To build a long-term relationship with a trusted strategic communications consultant, giving you space to explore ideas and plan ahead so you are always ready for what’s on the horizon.

 

Strategic marketing consultancy gives you

  • Higher-level communications advice

  • Fresh knowledge, insights and guidance

  • A more robust, agile and effective communications strategy in changing times

Talk to us about consultancy

Why work with Sookio?

Clear advice on your communications, backed by a deep understanding of what works now and in the future.

A trusted sounding board. Space to explore ideas, weigh up commercial decisions and build ambitious plans.

Analysis and guidance so you can spend your marketing budget wisely and hire people who will get results.

Deep understanding of the Cambridge ecosystem, from the University to the business networks.

An external perspective from outside the structure of your organisation to identify challenges and opportunities.

A solid network of agencies and practitioners in design, photography, video, marketing, social media management, and web design.

Practical ideas for improving internal comms for better company culture, recruitment and retention.

Proponents of best practice. Advice shaped by behavioural science.

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How to work with us

Consultancy projects

For example:

Hiring support to build your marketing team - job specs, reviewing applications, joining interview panels and setting activities, promoting among wide network of marketing and communications specialists

Messaging framework and communications toolkit to reset your brand story, with templates to keep everything correct and consistent.

Leading on a specific project, from developing a comms strategy to delivering a video series, podcast launch, or recruitment campaign.

Long-term support

Our most popular choices include:

Strategic implementation. We've built your strategy or delivered your audit, now let's make your campaign or initiative happen. Regular meetings in person, analysis and planning.

Marketing mentor, to give talented early-career marketers a senior specialist to learn from, helping them grow within their role and stay in the business. One-to-one feedback, upskilling, monthly planning sessions to develop ideas and review output.

Brand storytelling. Creative direction to suppliers and team producing content such as email marketing, social media, video, paid campaigns.

Fractional

Embedded in your business with dedicated time each month:

  • Analysis and trends forecasting, new frameworks and tactics

  • Communications support as you build ambitious new business initiatives and programmes

  • Guidance on internal comms, plus hiring support for marketers

  • One-to-one upskilling in all aspects of digital marketing

  • Workshop facilitation for leadership teams

  • Sourcing agencies and suppliers. Writing briefs, managing delivery

  • Crisis comms planning and Board-level reporting

What's your communications challenge?

Meet our senior consultant

A Fellow of the Chartered Institute of Marketing and the RSA, Sue Keogh is a recognised specialist in communications whose career has spanned radio, print, digital, TV, and social media. She has worked closely with the BBC, ITV, University of Cambridge, NHS, the UK Government, and sits on the advisory board for the Anglia Ruskin University Cambridge School of Creative Industries.

A behavioural science enthusiast and host of the Communication Untangled podcast, Sue is certified by UCL, Durham University and the Saïd Business School, and applies methodologies for behaviour change into every consultancy and strategic project she delivers.

Case studies

Wesley House

Marketing consultancy, from training, strategy, to recruiting a team and embedding a marketing mindset.

Read the case study

Cavendish Laboratory

Content consultancy to capture the spirit of the pioneering place of physics through its website relaunch.

Read the case study

Trinity College, Cambridge

Communications strategy to increase student engagement and support wellbeing at this prestigious College.

Read the case study

  • Sue is the person who asks the question you didn't know you needed to answer.

    What value are you actually offering? To whom? In a way that's understood?

    When culture, people and execution are pulling in different directions, you spend all your time firefighting. Getting them coherent is what creates the conditions to grow.

    Sue works at the communications and messaging layer, helping leadership teams build the outward narrative and visibility framework the market can actually hold.

    Majid Islam, Alignment Cubed

  • Crucially, Sookio spent time understanding our business focus...

    …and what editorially would well work for us and how that could be best expressed on our site. Quite simply, thank you Sookio.

    Chief Executive, National Centre for Universities and Business

  • Grounded in reality, giving us confidence that doing better was in our reach.

    We started with a request for a day’s training and ended up creating a Marketing Manager post! Sue helped us all the way and her wide networks helped us welcome a dream candidate to the team.

    Sue helped us define the role and write the job spec, spread the word, strengthen the recruitment panel, select the best-ever candidate, and enable a seamless induction.

    Business Director, Wesley House

  • Working with Sookio is always a pleasure!

    So energised, so passionate and so knowledgeable, which leads to extremely successful projects and strong working relationships. The quality of the work delivered is always to the highest standard, driven by knowledge, the data and the target audiences.

    Community Development Officer, Huntingdonshire District Council

  • Invaluable to our social media strategy.

    I always looked forward to our sessions as she was so easy to work with and had an enthusiastic and no-nonsense approach to social media which we took on board in an instant. She seemed to get “us” as a company and her input was vital. I am now using social media with confidence and flair and couldn’t have done this without Sookio’s expertise.

    Head of Marketing, Raffingers Stuart

  • She immediately understood our business need...

    …and greatly helped us start our journey on social media platforms. Starting by developing our strategy and guiding us all the way through staff training, implementation and monitoring. Her approach was professional but what struck me was how passionate she was to support us and how much fun and energy she brought to it.

    Managing Director, Cambridge Econometrics

  • If this was an exhibition review...

    …it would be five stars all day long.

    Marketing & Communications Coordinator, University of Cambridge Museums