Digital Strategy Services

Strategic support from the people who get digital

 

Digital consultants who delight in data-driven strategy

 

We work with comms teams in purpose-driven organisations who want to finetune their marketing activity to achieve ambitious, realistic business goals.

You might be feeling that trends in digital are changing so fast you can’t keep up.

Or you don’t have the skills on the team to analyse the data before running that campaign, launching a new product or building a community on a whole new platform.

We offer a range of strategic digital marketing services, including brand positioning, digital marketing strategy, marketing planning and focused digital strategy services for video, podcasts and SEO.

Discover: We explore your challenges, goals and competitors, auditing channels, running SEO keyword research and using AI tools to benchmark activity.

Deliver: Your comprehensive strategic action plan, with clear KPIs, pillars of content and timeline of activity.

Delight: Monthly support from our digital marketing consultants. We’ll implement the strategy, report on the activity, and upskill your team. Plus content creation and highly targeted campaigns for even faster results.

Want the full package? See below for the Strategy Suite.

Your next steps

case studies

Highly targeted video campaign on LinkedIn for Oval Medical Technologies

Why Instagram Reels was the perfect fit for University of Cambridge Museums

How we persuaded people to call 111 and relieve pressure on critical A&E services

Podcast marketing strategy to amplify Rarely Heard stories of rare diseases

Strategic consultancy, content and campaigns

Strategy and analysis

  • Digital marketing strategy

  • Content audits and analysis

  • SEO keyword research

  • Monthly support packages

Targeted campaigns

  • PPC campaigns

  • SEO strategy

  • Paid social media campaigns

  • Video and graphic design

Guidelines and policies

  • Brand guidelines

  • Social media policies

  • Tone of voice guidelines

  • Digital marketing training

Want the full package? Get the Strategy Suite

A bold, transformative strategy and consultancy package for marketing teams in large, purpose-driven organisations.

You’ll receive a core strategy, plus a beautiful suite of supporting documents and AI-supported research to back up the guidance. It'll even help you reach your sustainability goals through advice on eco-friendly comms.

See below for pricing on our most popular packages:

  • * Discovery workshop

    * Competitor analysis

    * Interview with 3 customers, clients or stakeholders

    * Marketing channel audit

    * Content pillars

    * Audience personas

    * Presentation plus suite of documents with KPIs, timeline and guidance on channels, content and campaigns

    Monthly support: £1875 baseline

    • Reporting regularly on KPIs

    • Brainstorming, ideation, alerts to new trends and opportunities

    • Ongoing upskilling with marketing team

    • Content planning and reviewing

    And talk to us about additional content and campaigns to support your goals.

  • Our content and copy-focused package with combined expertise from our Digital Strategist and Copywriter.

    * Messaging workshop to gather insights and information

    * Marketing channel audit

    * SEO keyword research and report

    * Positioning statement, strapline, boilerplate text

    * Audience personas

    * Content pillars

    * Tone of voice guidelines

    Optional extras

    * 3 x blog posts or 1 case study per quarter: £1500

    * Quarterly content planning and review session wit:h report on progress £975

  • * Discovery workshop, meeting in person to gather insights and information

    * Individual interviews with key stakeholders, clients and customers

    * Competitor analysis

    * Marketing channel audit

    * Content pillars

    * Audience personas

    * SEO keyword research and recommendations

    * SEMRush dashboard and Octoboard reporting tools set up

    * Sustainability guidance

    * In-person presentation of the strategy, with 48-hour feedback window

    * Delivery: 12-slide snapshot plus in-depth executive summary. Suite of documents with KPIs, timeline, content pillars, personas, SEO research, sustainability guidance

    Plus monthly consultacy and support: £1875 baseline

    • Reporting regularly on KPIs

    • Brainstorming, ideation, alerts to new trends and opportunities

    • Ongoing upskilling with marketing team

    • Content planning and reviewing

    Monthly add-ons

    £1500: Management of paid campaigns on platforms including Google Ads, LinkedIn, Facebook or Instagram

    £1500: Content calendar. A readymade schedule of posts for you to publish.

    £2250: Quarterly team training session. Popular topics include writing for the web, mastering LinkedIn, smartphone photography, content creation in Canva.

    Booked in quarterly blocks. Talk to us about how we say thank you for speedy payment!

 

  • The Sookio team are so more than just a digital marketing team, they’re a sample of digital brilliance.

    Working with the Sookio team is always a pleasure!

    To be able to work with a team who is so energised, so passionate and so knowledgeable leads to extremely successful projects and strong working relationships.

    The quality of the work delivered by Sookio is always to the highest standard, driven by the team’s knowledge, the data and the target audiences.

    Community Development Officer, Huntingdonshire District Council

  • If this was an exhibition review, it would be five stars all day long.

    Sookio has that strange mix of feeling like a safe pair of hands, but also highly likely to take you to exciting places you hadn't considered before. They didn't charge in. They took time to listen to our staff, consider the best approach and utilise their team to get the best results for us.

    If this was an exhibition review, it would be five stars all day long.

    Marketing & Communications Coordinator, University of Cambridge Museums

  • Sookio was instrumental in leading to our acquisition.

    Sookio was instrumental in making the OpenIO Labs idea accessible and indeed lead to its acquisition.

    Also just a fun team with which to work; fresh, energetic, no nonsense.

    Founder, OpenIOLabs

  • You understand the type of person we're marketing to.

    We chose Sookio as we believe not only do you understand the type of person we're marketing to but also, that you understand how to tie a narrative across different channels.

    Senior Creative Executive, Contamac

  • Sookio immediately understood our business need.

    Sookio immediately understood our business need and greatly helped us start our journey on social media platforms. Starting by developing our strategy and guiding us all the way through staff training, implementation and monitoring.

    Sookio’s approach was professional but what struck me was how passionate they were to support us and how much fun and energy they brought to it.

    Managing Director, Cambridge Econometrics

  • Working and communicating with Sookio has been easy and very positive.

    We gained valuable support and advice needed to develop a strategic approach to social media and blogging, including training sessions, which have been professional, easy to understand and inspiring, making it very effective.

    Communications Manager, University of Cambridge Museums

  • Working with Sookio was invaluable to our social media strategy.

    I always looked forward to our sessions as they were so easy to work with and had an enthusiastic and no-nonsense approach to social media which we took on board in an instant.

    They seemed to get “us” as a company and their input was vital. I am now using social media with confidence and flair and couldn’t have done this without Sookio’s expertise.

    Marketing Manager, Raffingers Stuart

  • Crucially, Sookio spent time understanding our business focus.

    Crucially, Sookio spent time understanding our business focus and what editorially would well work for us and how that could be best expressed on our site.

    Quite simply, thank you Sookio.

    Chief Executive, National Centre for Universities and Business

  • Drove traffic and generated revenue.

    Sookio developed content that drove traffic to the website and generated revenue.

    Commercial Director, Online, Magic FM

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