Posts tagged web content
On a budget? Free and low-cost marketing tools for small businesses

Want to boost your marketing activity without breaking the bank? Our Digital Strategist, Deepa, has dug out some of the best digital marketing tools which won't strain your budget.

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Scrub up your content strategy with lessons from Lush

Appealing to customers’ senses through all kinds of mediums across multiple platforms, Lush’s content strategy is a diverse yet harmonious mix of perfection. So what can we learn from it?

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Rewriting Ryanair: when crisis hits, is your web content up to the job?

Your website is a crucial element in good crisis management. It's where you can share helpful, accurate information and show concern for the people affected. Unless you're Ryanair and have announced a second wave of flight cancellations which will hit 400,000 passengers.

But what's wrong with their approach, exactly - and how could they make it more effective?

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Website under the weather? Get a prescription from the UX Doctor

How do people feel when they interact with your website or app? Is it a positive, seamless experience where they come away with all the information (or purchases) they need? Or do they find your tone of voice unwelcoming and the cluttered content difficult to navigate?

We spoke to Dom Reed, Founder of UX Doctor, to find out how good content is crucial in creating a positive experience for your users.

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Digital marketing: A jargon-free guide to common terms

What's a hashtag? What does SEO stand for? Where does a blog actually...go?

These are some of the questions that come up when we're running workshops on writing for the web, SEO and social media. In this handy guide we run through the words and phrases you will meet when knocking your digital marketing into shape.

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Making topical content last: Then, now and forever

Coming up with a regular stream of quality content for your audience to enjoy can be a slog at times, so when a big event or juicy bit of news connected to your industry crops up, it can be a godsend. Topical content can breathe new life into your offering and provide solid opportunities. But how can you make sure it stays evergreen and doesn't date?

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