What's cooking in the Sookio Lab?

We're kicking off 2015 with a new series of posts from the Sookio team, where we'll be testing out new tools and platforms that you may be thinking of using as part of your web and social media strategy.

Each month we'll tackle a different topic, whether it's a hot new platform that everyone is talking about (but you may be too cautious to try), or a tool that's been around for some years now which we think should be looked at afresh.

We'd love to hear from you about topics we should be putting under the microscope. We'll study them in depth, analyse their potential and deliver the results, leaving you inspired about the ways in which you can use it in your business.

It's also about being honest. If something doesn't work, if we think it's a case of 'don't believe the hype' we'll say so too. We pride ourselves on demystifying web and social, which is why we run our free Sookio Masterclass events and our LinkedIn group Straight-talking social media.

Our first post in the series is Would Snapchat work for your business? Do take a read, and let us know how you use it in your own organisation. Maybe you have some tips to share of your own!