Marketing Strategy

Align your communications with your commercial objectives

 

Is your marketing strategy up to the challenge of changing trends and new opportunities on the horizon?

This service is for C-Suite executives and senior leadership teams and established SMEs in knowledge-intensive sectors craving clear direction

Goal: Get an external perspective from someone who can untangle the communications threads of your organisation and develop a cohesive strategy to amplify your message, engage your target audience and support business growth

  • Keep pace with sector shifts, new technologies, and changing expectations

  • Develop consistent messaging across channels and tailor your communications to varied audiences

  • Align marketing activity with commercial objectives

Tell us your marketing goals

Why work with Sookio?

An external perspective to your marketing activity, giving you fresh insights, strategic knowledge and analytical skills you don’t have in-house

Sector strengths in healthcare, education, public sector and innovation

Clear, jargon-free recommendations you can act on straight away

A deep understanding of digital platforms, tools and content, plus the latest policies, regulations and best practice standards

Transparent process, visual frameworks and measurable results

Long-term support for effective implementation

Which strategy suits?

  • Communications strategy

  • Social media strategy

  • Content marketing strategy

  • Digital marketing strategy

  • Public engagement strategy

  • Podcast marketing strategy

  • Recruitment strategy - more applicants, subscribers or staff

Fill in a project brief

Strategy packages

Blueprint

For when you need to get things moving! A streamlined action plan to put into practice straight away.

  • Online questionnaire to capture the essentials in one place

  • Kick-off meeting to clarify the brief, channels, goals and desired outcomes

  • Action plan delivered within five working days, including a timeline, tactics, KPIs and key priorities

  • Implemented by your team, with additional consultancy booked if required

Comprehensive

Don't have a senior strategist in-house? A readymade strategy for your team to deliver, with check-ins to make it happen.

  • Define goals, audience, competitors, opportunities and resources

  • Marketing channel audit and competitor review

  • In-person presentation of strategy with Strategy Suite of documents

  • Results of audit and analysis

  • Messaging framework and content pillars: channels, content and formats

  • Vision and mission, tactics, timeline of activity and KPIs to track

  • Monthly check-ins to review progress

Fractional

A strategy built for complex comms challenges, with dedicated support to embed it across your organisation.

  • Comprehensive strategy package

  • More in-depth discovery phase, with stakeholder interviews, data analysis

  • Dedicated fractional marketing consultant time, in quarterly blocks

  • Project management, leading on implementation and campaigns

  • Training to fix skills gaps

  • Data analysis and forecasts

  • Reporting to leadership and Board

Choose your strategic approach

Meet our senior strategist

With over 25 years in communications, our Founder Sue Keogh has led strategic communications consultancy Sookio since 2018.

A Fellow of the Chartered Institute of Marketing, she has overseen strategic projects with multiple divisions of the University of Cambridge and organisations in healthcare, life sciences, technology and the public sector.

She’s known for her plain-talking, practical style and commitment to accessible, high-quality content in line with ever-changing industry trends and tools. A behavioural science enthusiast, with certifications from UCL, Durham University and Cannes Lions, she weaves in frameworks and techniques to encourage users, customers and clients to take the right action.

Discover Sue’s strategic experience

What’s the process?

Our tried and tested PURSUE framework takes you all the way from setting the brief to implementation and support.

Case studies

Trinity College, Cambridge

Student engagement communications strategy to streamline activity and support wellbeing at this prestigious University of Cambridge College.

Read the case study

Beacon charity

Podcast marketing strategy to help this UK rare disease strategy ensure their compelling podcast, Rarely Heard, was widely heard.

Read the case study

Oval Medical Technologies

Medtech strategy to target key decision-makers in global pharma organisations through LinkedIn and video campaigns

Read the case study

  • Passionate about helping other businesses market their products and services

    Sookio understand innovation, they understand strategy, and they understand how to run targeted, effective campaigns that generate sales and influence behaviour.

    They are passionate about helping other businesses market their products and services and they have the practical expertise to make it happen and get commercial results.

    Senior Innovation Adviser, St John’s Innovation Centre

  • Working with Sookio is always a pleasure!

    So energised, so passionate and so knowledgeable, which leads to extremely successful projects and strong working relationships. The quality of the work delivered is always to the highest standard, driven by knowledge, the data and the target audiences.

    Community Development Officer, Huntingdonshire District Council

  • Crucially, Sookio spent time understanding our business focus...

    …and what editorially would well work for us and how that could be best expressed on our site. Quite simply, thank you Sookio.

    Chief Executive, National Centre for Universities and Business

  • Their advice focused on how to best communicate with our audience

    It helped us to reach fundraisers, patients and researchers even more effectively.

    CEO, AKU Society

  • She immediately understood our business need...

    …and greatly helped us start our journey on social media platforms. Starting by developing our strategy and guiding us all the way through staff training, implementation and monitoring. Her approach was professional but what struck me was how passionate she was to support us and how much fun and energy she brought to it.

    Managing Director, Cambridge Econometrics