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Featured posts
Struggling with your homepage copy? Try these three tricks
When it comes to the writing the words for your website, deciding what to say on your homepage is often one of the most difficult parts to get right.
We know that it's an area where people struggle, so we thought we'd share a few tricks of our own to help you piece it together more easily. Let us know how you get on...
Why desire + permission = the perfect copy combination
Dave Trott's Creative Mischief outlines the two things which must come together before customers make a decision to purchase. How can we weave this technique into our web copy?
EVENT – Creative Ely: How to write for the web
Get your website off to a good start in 2014!
Our Director, Sue Keogh, will be talking at Creative Ely in January about writing clear, clickable content for the web. Come along and get a hatful of tips which you'll be able to apply straight away.
Are copywriters male or female?
If I asked you to draw a picture of a copywriter, what would you come up with?
How can I make my content more attractive to Google Hummingbird?
How does Google's new search algorithm affect the way you create content for the web and social media?
Five ways accountants can sex up their social media
One thing we like doing at Sookio is working with sectors where social media isn’t an obvious fit. Accountancy is a case in point. However, with social media there is a platform for everyone...
Don't worry, be snappy! The art of writing for mobile
Sandblasting umlauts since the days of dial-up, Peter Hill is currently consulting for the UK government, British Film Institute and private clients in travel, gaming and events.
In this guest post for Sookio he tells us about the art of writing for mobile. How do you capture the attention of such a fidgety and flighty audience?
The ten outsourcing commandments (or how to be a heavenly contractor)
So here's some tips on creating a happy and productive working relationship between in-house teams and contractors - from both points of view.
Sue Keogh invited to become a Sage Business Expert
Sookio director Sue Keogh has been invited by Sage to become one of their Business Experts, in recognition of the support she offers to other businesses on editorial topics and social media.
In the spotlight: Sue Keogh
‘I’d like to think that after five series of Mad Men, the title of “copywriter” has an elevated status, but I’m probably imagining it!’ Read the Professional Copywriters' Network's interview with Sue Keogh, in the member spotlight this week.
Down with pompous language! It's the A-Z of alternative words
When it comes to writing on the web we think like George Orwell: never use a long word when a short one will do.
So when we came across this excellent guide from the Plain English Campaign, The A to Z of Alternative Words, we gave a little cheer.
My copywriting toolkit. What's in yours?
It's really handy to have a few reliable guides to spelling, grammar and good copywriting to hand. Here's what's on my desk - how about you?