Storify is a content curation tool which allows you to gather together social media updates from lots of different sources and turn them into a simple and shareable story. 

Find out why we love it so much and how you can use it in your content marketing.

Get your website off to a good start in 2014! 

Our Director, Sue Keogh, will be talking at Creative Ely in January about writing clear, clickable content for the web. Come along and get a hatful of tips which you'll be able to apply straight away. 

If I asked you to draw a picture of a copywriter, what would you come up with?

A lot has happened at Sookio in 2013, and as the year comes to an end we thought we'd do some number crunching to put it all into perspective.

What did we spend our time working on, which words did we vow never to use in copy and how come we climbed Mount Everest 8.5 times?

How does Google's new search algorithm affect the way you create content for the web and social media?

What are the signs and pitfalls of brand muddle? Read our tips on updating your strategy and developing a clear, confident brand.

One thing we like doing at Sookio is working with sectors where social media isn’t an obvious fit. Accountancy is a case in point. However, with social media there is a platform for everyone...

Find out what actor, comedian and Twitter genius David Schneider had to say on the topic of Twitter at Social Media Marketing 2013.

Anyone who was playing Social Media Bingo at Social Media Marketing 2013 expecting all the usual buzzwords to come up would have been in for a surprise.

None of this talk about engagement or going viral...it's all about the importance of content marketing. 

The Cannes Lions International Festival of Creativity is the world’s largest annual awards festival for creative communications professionals. For a magazine like Lürzer’s Archive it's a major event in the calendar.

This year we went to Cannes to provide coverage of the festival on the Lürzer's Archive website and social media channels. Here’s how we pulled it all together.

Our editorial assistant, Jake Lowery, is one of our younger team members. Born in 1992 Jake comes from a generation known as the Millennials, those born between the early 80s and early 00s, and remembers little about life before the internet.

Jake gives us an insight into his life in social media and how he feels social media is changing as the next generation, Generation Z, enter adolescence.

Sandblasting umlauts since the days of dial-up, Peter Hill is currently consulting for the UK government, British Film Institute and private clients in travel, gaming and events. 

In this guest post for Sookio he tells us about the art of writing for mobile. How do you capture the attention of such a fidgety and flighty audience?