Subi Gnanaseharam of Jamie Oliver Ltd joins Sookio Masterclass

We're delighted to announce the fourth and final guest at our next Sookio Masterclass. Subi Gnanaseharam from Jamie Oliver Ltd will be joining digital managers and editors from ASOS, BuzzFeed and Jagex to talk about how they use images and video so effectively on social media.

Subi is Jamie Oliver Ltd's social media guru, and plans, coordinates and produces all content for the company's social media channels.

She is the primary point of contact for all social campaigns across the TV chef and serial entrepreneur's core portfolio, is in charge of growing Jamie’s online presence and ensuring his conversations are relevant, accurate and current, and staying abreast of all new social media products, trends and best practices. She is also the latest winner of Jamie’s rising star award!

Jamie himself has always been socially savvy and an early adopter of new technologies and platforms. He is always keen to bounce thoughts and ideas off his audience and experiment with new ideas which makes the role of social media manager and exciting and varied one.

Reaching nearly 11 million on Instagram, Facebook, Twitter, Pinterest, Google+ and YouTube, Jamie's audience is vast, global and forever growing.

The Jamie Oliver approach to social

"Photography and food porn is a big part of what what we do online," says Subi. "We share recipe images across all our platforms and our community do the same."

"Food images can spark a huge conversations for us which throws us a whole load of questions but also a whole load of insight into our audience. Jamie regularly reaches out to his audience for insight and is something we are doing a lot more across all our channels." 

About Subi Gnanaseharam

"Being surrounded by great food every day is a brilliant part of my job, and working for Jamie has definitely made me more food-smart and experimental in what I cook.

"I have become more passionate about eating well and understanding where my food comes from, which has led to lots of food adventures with my hubby and 3-year-old son.

"If you ever look at any of my Twitter, Instagram, Facebook accounts, don't be surprised by the amount of cakes and baked goods you see - I love baking just a little!"

Sue KeoghComment