Have you ever wondered why product descriptions talk to you like you're a child? We blame Innocent.Read More
More and more people are writing about food through their blogs and on platforms like Instagram. But there's an art to writing about recipes on the web.
Read Deepa's tips to find out how to get across your culinary expertise - and make sure no cakes get burned.Read More
Sookio's star baker Deepa Mistry explains the background to the #BloggerBlackmail bunfight and offers tips on making blogger outreach from brands a valuable experience for both sides.Read More
See pics and read the full write-up from our final Sookio Masterclass for 2014, featuring guests from Hootsuite, B&Q, Brays Cottage and Veiled Rebel sharing tips on making the most out of social media.Read More
We're celebrating the launch of the web and social platforms for Feeling Fab, the brainchild of British radio presenter Angie Greaves.Read More
A lot has happened at Sookio in 2013, and as the year comes to an end we thought we'd do some number crunching to put it all into perspective.
What did we spend our time working on, which words did we vow never to use in copy and how come we climbed Mount Everest 8.5 times?Read More
How a regular, everyday post from BBC Good Food gives us an insight into the way social media can be used effectively to change consumer behaviour and encourage loyalty to a brand.Read More