Posts tagged writing for the web
Making topical content last: Then, now and forever

Coming up with a regular stream of quality content for your audience to enjoy can be a slog at times, so when a big event or juicy bit of news connected to your industry crops up, it can be a godsend. Topical content can breathe new life into your offering and provide solid opportunities. But how can you make sure it stays evergreen and doesn't date?

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