What can [pop culture reference] teach us about better copywriting?

What can [pop culture reference] teach us about better copywriting?

Phwoar! Can you believe that [pop culture reference] is happening? It’s the latest [film/tv show/song/meme] to sweep the internet, and since we’ve got our finger very much on the pulse here at Sookio, we figured it was ripe for some delicious, steamy content!

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My Sookio work experience diary: Hack days, pwnage and job envy

My Sookio work experience diary: Hack days, pwnage and job envy

Moving to bigger premises has meant that we can now offer the occasional bout of work experience.

Our first victim was Giovanna Pierce, who, after 18 years in telecoms, was looking to make the move to marketing. Find out what she learned about digital marketing during her time at Sookio...

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How to write blog titles: The only guide you need to read

How to write blog titles: The only guide you need to read

Ever feel like your blog traffic could use a boost? In most cases, the solution is right at the top of the page. Let’s talk titles, and break down six easy ways to draw visitors into your world.

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Scrub up your content strategy with lessons from Lush

Scrub up your content strategy with lessons from Lush

Appealing to customers’ senses through all kinds of mediums across multiple platforms, Lush’s content strategy is a diverse yet harmonious mix of perfection. So what can we learn from it?

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Can graphic design (and copywriting) save your life?

Can graphic design (and copywriting) save your life?

Reflections on communications in healthcare, as Sue visits the Wellcome Collection’s new exhibition and thinks back to personal experiences on the cancer ward. How crucial is good design and careful copy in showing empathy, explaining complex concepts, and simply making people feel better?

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What happened when Sookio went to Copy Cabana?

What happened when Sookio went to Copy Cabana?

Copy Cabana 2017! We been there! Learnings! Findings! We got those! Find out what happened when we sent our Chief Copywriter to join his tribe at the hottest party of the summer and celebrate the life linguistic.

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Rewriting Ryanair: when crisis hits, is your web content up to the job?

Rewriting Ryanair: when crisis hits, is your web content up to the job?

Your website is a crucial element in good crisis management. It's where you can share helpful, accurate information and show concern for the people affected. Unless you're Ryanair and have announced a second wave of flight cancellations which will hit 400,000 passengers.

But what's wrong with their approach, exactly - and how could they make it more effective?

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Website under the weather? Get a prescription from the UX Doctor

Website under the weather? Get a prescription from the UX Doctor

How do people feel when they interact with your website or app? Is it a positive, seamless experience where they come away with all the information (or purchases) they need? Or do they find your tone of voice unwelcoming and the cluttered content difficult to navigate?

We spoke to Dom Reed, Founder of UX Doctor, to find out how good content is crucial in creating a positive experience for your users.

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Three years in the life of a copywriter

Three years in the life of a copywriter

…Crikey. I only popped in for a cup of tea and a chat, suddenly it’s 2017 and I’ve been punching keyboards at Sookio for the last three years. As the agency’s ninth birthday rolls around, I figured I’d tap out some thoughts on where we’ve come from, where we’re going, and what I’ve picked up on the way.

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Communication for startups: From complex thinking to clear messaging

Communication for startups: From complex thinking to clear messaging

If you're an early stage company looking to capture the attention of investors and buyers, it's essential that you get your message across with clarity from day one.

Guess what - we've got some tips to help you do just that, plus lots of examples to give you inspiration.

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