How have social media platforms changed the way millions of football fans connect with each other and feel about their club? Our Digital Marketing Assistant, Frankie, looks into what has caused the football social media world to change to dramatically.Read More
With 76% of marketers saying video content has increased sales of their product or service, it’s no wonder the demand for video is growing.
Looking to get started with video marketing? Our Content Manager, Beth, outlines the best ways to build it into your strategy.Read More
Our Director Sue Keogh talks to business strategist Janice B Gordon in a special Up, Close and Personal interview for Facebook Live.
Watch their discussion to find out why generosity is good in business, why you should always listen to the gut, and about the powerful lessons that grief can teach us.Read More
Looking to boost your follower numbers on Instagram? For this to be effective for your overall business goals, you'll need to ensure you're reaching the right people. Our Content Manager, Beth, explains how.Read More
Facebook has made yet another big change to its algorithm, dubbed 'Facebook Zero', in a bid to keep people interested in the platform. Our Digital Strategist, Deepa explains how your business can prepare for the impending changes.Read More
When it comes to social media, there's often a lot more at stake than people may realise. Just one bad post could damage your brand's reputation significantly, which in turn could cost you business.
Our Digital Marketing Assistant, Beth, outlines some of the main 'don'ts' when using social media for your business.Read More
Your website is a crucial element in good crisis management. It's where you can share helpful, accurate information and show concern for the people affected. Unless you're Ryanair and have announced a second wave of flight cancellations which will hit 400,000 passengers.
But what's wrong with their approach, exactly - and how could they make it more effective?Read More
Love Island is currently causing a stir across the nation, with more and more folk becoming hooked on the ITV2 show and its unmissable relationship drama.
But what can brands learn from the programme?Read More
Do you manage your customers' data? Perhaps you sell online or have a large database of people who you contact using email marketing. You need to know about GDPR!
Read our guide to this important data protection reform and find out what steps your business should take to be fully compliant before the new rules comes into force in 2018.Read More
Doesn’t time fly when you’re having fun?!
Our Digital Marketing Assistant, Beth Daniel, joined the Sookio team in February. What has she learned in her first three months in an award-winning digital marketing agency?Read More
Running events nowadays is made so, so much easier through modern communications and tools like Eventbrite and Meetup. But so many organisers miss obvious opportunities to attract more attendees and give them the information they need to help the whole thing go smoothly.
What are the digital tips and tricks that events organisers so often forget?Read More