How to make video an essential part of your marketing strategy

How to make video an essential part of your marketing strategy

With 76% of marketers saying video content has increased sales of their product or service, it’s no wonder the demand for video is growing.

Looking to get started with video marketing? Our Content Manager, Beth, outlines the best ways to build it into your strategy.

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Watch: Talking generosity, grief and gut feeling with Janice B Gordon

Watch: Talking generosity, grief and gut feeling with Janice B Gordon

Our Director Sue Keogh talks to business strategist Janice B Gordon in a special Up, Close and Personal interview for Facebook Live.

Watch their discussion to find out why generosity is good in business, why you should always listen to the gut, and about the powerful lessons that grief can teach us.

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Watch: Growing positive communities on Twitter

Watch: Growing positive communities on Twitter

Getting more followers on Twitter is a recurring problem in the platform's competitive climate. The answer? Build strong communities; beacons of positivity in a sea of social media rage.

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How to get more (quality) followers on Instagram

How to get more (quality) followers on Instagram

Looking to boost your follower numbers on Instagram? For this to be effective for your overall business goals, you'll need to ensure you're reaching the right people. Our Content Manager, Beth, explains how.

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Facebook Zero: Coping with the upcoming News Feed changes

Facebook Zero: Coping with the upcoming News Feed changes

Facebook has made yet another big change to its algorithm, dubbed 'Facebook Zero', in a bid to keep people interested in the platform. Our Digital Strategist, Deepa explains how your business can prepare for the impending changes. 

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Stop right there! 9 things businesses shouldn't share on social media

Stop right there! 9 things businesses shouldn't share on social media

When it comes to social media, there's often a lot more at stake than people may realise. Just one bad post could damage your brand's reputation significantly, which in turn could cost you business.

Our Digital Marketing Assistant, Beth, outlines some of the main 'don'ts' when using social media for your business.

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Rewriting Ryanair: when crisis hits, is your web content up to the job?

Rewriting Ryanair: when crisis hits, is your web content up to the job?

Your website is a crucial element in good crisis management. It's where you can share helpful, accurate information and show concern for the people affected. Unless you're Ryanair and have announced a second wave of flight cancellations which will hit 400,000 passengers.

But what's wrong with their approach, exactly - and how could they make it more effective?

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How to make more sales with Instagram

How to make more sales with Instagram

With a third of Instagrammers acting on an Instagram advert, brands are able to reach customers and make more sales like never before.

So what can your business do to take advantage of this?

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Six surprising things Love Island has taught us about brand personality (and why you shouldn't be a Jonny)

Six surprising things Love Island has taught us about brand personality (and why you shouldn't be a Jonny)

Love Island is currently causing a stir across the nation, with more and more folk becoming hooked on the ITV2 show and its unmissable relationship drama.

But what can brands learn from the programme?

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GDPR: Get on top of data protection reform (and avoid a €20m fine)

GDPR: Get on top of data protection reform (and avoid a €20m fine)

Do you manage your customers' data? Perhaps you sell online or have a large database of people who you contact using email marketing. You need to know about GDPR!

Read our guide to this important data protection reform and find out what steps your business should take to be fully compliant before the new rules comes into force in 2018.

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Trolls, unicorns and oysters: The daily encounters of a Digital Marketer

Trolls, unicorns and oysters: The daily encounters of a Digital Marketer

Doesn’t time fly when you’re having fun?!

Our Digital Marketing Assistant, Beth Daniel, joined the Sookio team in February. What has she learned in her first three months in an award-winning digital marketing agency?

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The digital tricks that events organisers miss!

The digital tricks that events organisers miss!

Running events nowadays is made so, so much easier through modern communications and tools like Eventbrite and Meetup. But so many organisers miss obvious opportunities to attract more attendees and give them the information they need to help the whole thing go smoothly.

What are the digital tips and tricks that events organisers so often forget?

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Sue smashes London Marathon goal with #RunDMSue digital marketing workshops

Sue smashes London Marathon goal with #RunDMSue digital marketing workshops

Our Director, Sue Keogh, ran the 2017 London Marathon to raise money for the Arthur Rank Hospice Charity. She smashed her fundraising target, and wants to say thanks to the #RunDMSue crew and everyone who gave their support. 26.2 miles is a long way to run...

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How should you use hashtags - or not - on social media?

How should you use hashtags - or not - on social media?

The term hashtag has crossed over from social media talk into day-to-day dialogue. But what exactly is a hashtag, and how are you supposed to use it? We’ve taken a look at different approaches and the best way to use them in your marketing. #winning

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