For larger organisations, particularly those who are very public facing, like retail, telecoms, software and the public sector, social listening gives you an incredible opportunity to get essential, unfiltered feedback from the people using your product or service.

Dan Spicer, former Head of Social Marketing and Community, EMEA, at Hootsuite, explains more about what social listening means and the three key ways it can benefit your business.

As a creative agency in Cambridge, creating digital content for clients in a wide range of sectors, trust is the foundation of everything we do. We like to think we make a compelling case for investing it in us.

Our Director, Sue Keogh, was invited onto Cambridge TV's Business Focus show to share essential tips on digital marketing. 

She talks to presenter Alina Trabbatoni about how she founded Sookio, and offers advice to businesses of all shapes and sizes about creating quality content and using digital marketing effectively to connect with target customers.

The problem with marketers is that by the time they get half decent at their job, they're out of the age bracket of people they're trying to sell to. Are brands clear on how to market to younger audiences?

Cassie Fidler outlines the approach they should take to ensure a fruitful relationship.

Steven Watts talks us through the essential elements of your content marketing strategy. Who is your audience? How will you come up with ideas? And why should you always write for humans, not robots?

Nick Wood, Social Media Manager for Virgin East Coast Trains, explains how they use social media to share fast, accurate information...and to keep passengers calm when things get heated!

If you're an early stage company looking to capture the attention of investors and buyers, it's essential to get your message across with clarity from day one.

Guess what - we've got some tips to help you do just that!

Once upon a time, we only trusted the words of people we knew pretty well. While friends, family and colleagues still wield a lot of power over our decisions, we're adapting more and more to placing trust in complete strangers.

And that's a great thing for online shopping and humankind, says Trustpilot's Ashley Scrace.

Our Chief Copywriter, Rory, explores how to make your writing amaze and astound the audience even when the subject is... less than thrilling.

What's a hashtag? What does SEO stand for? Where does a blog actually...go?

These are some of the questions that come up when we're running workshops on writing for the web, SEO and social media. In this handy guide we run through the words and phrases you will meet when knocking your digital marketing into shape.

We went to London's City University to be part of World Information Architecture Day 2016, where the common thread in a thought-provoking day of talks was the power of collaboration.

This summer our director Sue Keogh was invited on board the Creative Express to mentor talented young copywriters, designers and art directors from across Europe.

Read the talk she gave to the teams before they set off in cable cars and the challenge began...