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Featured posts
What are your social media resolutions for 2015?
As we stride boldly into the future, we caught up with the guests of last year's Sookio Masterclasses to find out about their New Year's social media resolutions.
What we got back was some solid advice on making social work for your brand in 2015! Which of these tips will you try out this year?
What are the social media tools you can't live without?
We asked our expert panel guests from this year's sellout Sookio Masterclass events to tell us about the social media tools that make their lives happy.
How to teach someone to use social media
Would you know how to teach your mum to set up her own Facebook account (for the sole purpose of stalking you on there) or show your gran how to tweet @jonsnowC4 to compliment him on his exquisite choice of tie? Well, gather round then! Ms Harrison’s social media masterclass is about to begin.
Everything you ever wanted to know about writing for the web (but were afraid to ask)
It was a packed house at CamCreative when Sue Keogh came and shared expert tips on writing for the web. See pics, tweets and slides from the night.
Method copywriting: How to get into character and write great copy
As a copywriter, how do you move between vastly different projects and retain an authentic, distinctive voice for both? It's all about getting into the right mindset.
Drupal vs WordPress: How does your business manage its website content?
Does getting your business online require the services of a coding sorcerer?
Stephanie Hall explains how you can use systems like WordPress and Drupal to manage your website - and what she has to say might surprise you!
Sookio Masterclass: So. How do you fit it all in?
See pics and read the full write-up from our final Sookio Masterclass for 2014, featuring guests from Hootsuite, B&Q, Brays Cottage and Veiled Rebel sharing tips on making the most out of social media.
SEO copywriting: Black magic or good karma?
Search engine optimisation doesn't have to be a dark art. Keep a few of these values in mind when writing your copy and you too can navigate the murky waters of SEO.
What copywriting tips and tricks were on offer at #PCN2014?
We were lucky enough to attend the Professional Copywriters' Network Conference (#PCN2014) at London’s Haberdashers’ Hall. Here are just a few of the copywriting tips and tricks gleaned from this year's event.
B&Q's Neema Cox joins Sookio Masterclass panel
Neema Cox of DIY chain B&Q will be joining our autumn Sookio Masterclass, 'So. How do you fit it all in?' She'll be sharing tips on social media from a retailer's perspective - how to give great service, dealing with negative posts and the tools they use to keep on top of it all. Join us!
When was the last time you got a letter that made your hands shake?
Find out how Parkinson's UK use bold copywriting techniques in their direct marketing to make sure readers are engaged before they even open the envelope.
Getting intimate with social media and PR
Patrick Smith from Joshua PR explains the difference between social media and PR, and why to use them effectively you need to look to the rules of attraction.