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Featured posts
Why I hate LinkedIn and how Microsoft could fix it (but probably won't)
Our Chief Copywriter, Rory, finally lets slip his muzzle and unloads both barrels into the black heart of LinkedIn, in the wake of its acquisition by Microsoft. What could the takeover mean for the booming but clumsy platform?
Living the digital marketing dream. Why do we love doing what we do?
It’s our 8th birthday this week, which, as ever, is a time for reflection.
What is it about our work that gives us so much job satisfaction? Here are seven main reasons (and one for luck)...
What's new for Facebook? Instant articles, live video, reactions and how to use them
We’ve collected up the most important of the recent changes to Facebook.
Next time a colleague or client asks you what’s changed, you’ll have an answer for them immediately!
Highlights from Thinking Digital 2016: From drumbeats to Dysons
Insights from Google, IBM and Microsoft plus an exploration of the V&A's digital projects, the wonders of gut bacteria, and a story about Kevin Costner's dog - it's Thinking Digital 2016. Here are some of our highlights from the two-day conference at Sage Gateshead in the mighty fine city of Newcastle.
Communication for startups: From complex thinking to clear messaging
If you're an early stage company looking to capture the attention of investors and buyers, it's essential to get your message across with clarity from day one.
Guess what - we've got some tips to help you do just that!
'Do I know you?' How online reviews became our biggest influencer
Once upon a time, we only trusted the words of people we knew pretty well. While friends, family and colleagues still wield a lot of power over our decisions, we're adapting more and more to placing trust in complete strangers.
And that's a great thing for online shopping and humankind, says Trustpilot's Ashley Scrace.
Making boring content interesting: From blasé to blazing
Our Chief Copywriter, Rory, explores how to make your writing amaze and astound the audience even when the subject is... less than thrilling.
Digital marketing: A jargon-free guide to common terms
What's a hashtag? What does SEO stand for? Where does a blog actually...go?
These are some of the questions that come up when we're running workshops on writing for the web, SEO and social media. In this handy guide we run through the words and phrases you will meet when knocking your digital marketing into shape.
Is Yik Yak for you? Probably not
In the latest mad experiment from the Sookio Lab, we look at Yik Yak, the anonymous messaging app targeted at students which is taking campuses by storm.
Highlights from #WIADayLDN16: "We're all on the same team"
We went to London's City University to be part of World Information Architecture Day 2016, where the common thread in a thought-provoking day of talks was the power of collaboration.
Instagram strategy: 9 steps to improving your feed
Instagram is now one of the fastest growing social network, topping 400 million active users in 2015. People are finding smarter ways to grow their audience on Instagram, so isn't it time you joined in?
Follow our step-by-step guide to improving your feed and making the most of the visual storytelling network.
Learning to love the Guardian style guide
Content writer Freddie Reynolds - who knows his way round the style guides for The Sun, Sunday Times and The Times - explains their importance in helping brands like Innocent keep their brand voice consistent, and shares tips on stylin' it yourself.