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Featured posts
We're on the move! Take a peek at the new Sookio HQ
With renovations in full swing and the move date just around the corner, we're delighted to announce that we're bringing a new creative hub to the heart of Cambridge!
Sookio founder nominated twice in Best Business Women Awards
We’re excited to announce that Sue has been nominated for not just one, but two Best Business Women 2017 awards!
Website under the weather? Get a prescription from the UX Doctor
How do people feel when they interact with your website or app? Is it a positive, seamless experience where they come away with all the information (or purchases) they need? Or do they find your tone of voice unwelcoming and the cluttered content difficult to navigate?
We spoke to Dom Reed, Founder of UX Doctor, to find out how good content is crucial in creating a positive experience for your users.
How to make more sales with Instagram
With a third of Instagrammers acting on an Instagram advert, brands are able to reach customers and make more sales like never before.
So what can your business do to take advantage of this?
Not using GIFs? Y tho?
Let’s face it, we all love a GIF. Despite being around for 30 years now, these snappy, moving images are more popular than ever in the social media world.
So could they be the GIF that keeps on giving when it comes to social media communications?
Infographic: 13 questions to ask when creating a video for your business
Creating a successful branded business video that people enjoy and want to share isn’t easy.
But with some grounding in the basic production process from our handy infographic, your video content will be clocking up the views and likes in no time!
How I learned to stop worrying and tolerate LinkedIn
We have differing opinions of LinkedIn in the Sookio office. Some of us see it working brilliantly for our B2B clients, whereas Chief Copywriter Rory Stobo is what you could call a non-believer.
But is he starting to see the LinkedIn light?
Six surprising things Love Island has taught us about brand personality (and why you shouldn't be a Jonny)
Love Island is currently causing a stir across the nation, with more and more folk becoming hooked on the ITV2 show and its unmissable relationship drama.
But what can brands learn from the programme?
Beating email fatigue: 4 ways to increase opens and clicks
Need to keep your subscribers interested in your email campaigns? Our digital strategist, Deepa, shares her 4 top tips for increasing opens and clicks.
GDPR: Get on top of data protection
Do you manage your customers' data? You need to know about GDPR! Find out what steps your business should take to be fully compliant.
Just keep pinning: Why your business should be on Pinterest
If your brand doesn’t have a Pinterest account, could you be missing an opportunity? We think so!
Find out how, done right, Pinterest can be an incredibly powerful platform for raising awareness of your brand and driving traffic to your website.
What does a digital strategist do and how does it help you?
What’s content without a strategy? Ignored, mostly. Our digital and content strategist Deepa explains what she does, why she does it and how her work gets your business seen!